There isn't a bigger problem in today's business than getting your music heard. There are hundreds of thousands of releases and different places to host music like YouTube, iTunes, Spotify, traditional radio, and Pandora to name a few, so how are you going to get people to discover your music? Getting a publicist is a great start. But like most things, you can't just hire a person and expect it to be successful. You need to present your music and band with a story. Something with a catch and creative angle to promote. In this clip, publicist Lesley Zimmerman talks about what you need to do to get yourself above the other artists you compete with and how to do it.

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