**Guest post written by Eddie of The Entrepreneur Drummer, an online blog/resource dedicated to teaching business education to session musicians.

 

 

"Facebook is the most used social network platform in the world right now with over 2.6 billion monthly active users. (As of May 2020)

Considering only 4.5 billion people in the world have access to an internet connection, that means over half those people are active on Facebook - now that's crazy!

Amongst all the chaos, political rant posting, advertising and memes; Facebook is actually a great place to host a business page to reach existing and new potential clients.

With about a third of the Earth's population active every month on Facebook, you'd be pretty naive to not be using it as a business owner.

Mark Zuckerberg hasn't made life easy for entrepreneurs on his platform though. It was only a few years ago where he restricted your own business page to only reach a small percentage of your audience organically.

This forced page owners to have to pay to boost their posts just to reach their own audience, that they spent potentially years building and curating.

Facebook now makes the majority of its revenue through selling advertising however it's a dangerous game to get into, especially if you're a novice.

A whole array of deep-diving settings and unknown terminology means that it's very easy for you to lose a LOT of money very quickly.

Don't fret though, I've found a great way to find new clients on Facebook for absolutely free, all it costs you is your time.

I'm no pioneer by the way, many people use this method. Although I find there's a lot more people out there that have never thought to make the most out of Facebook groups like this.

+8 Tips to Help You Maximize Your Efforts With Social Media Marketing

What Are Facebook Groups To A Business Owner?

If you don't know what a Facebook group is, you've probably been living under a rock for the past 10 years. To business owners, the right Facebook group is actually just like a big list of potential clients.

Somebody else has done all the hard work for you. They've gathered thousands of people into fitness, playing drums, camping, recording music etc. into one forum.

You can very easily leverage that group to work positively for you and convert person by person into a lead, or even a client. All you need to do is add value to these people.

How Do You Add Value To These People?

One of the most basic ways to add value to people in a Facebook group is to simply interact with people and answer any questions that people are asking in the group.

Ideally, this group should be a list of your ideal clients, all of which are suffering from problems that you and your services can solve. That's where you add your value.

Use your knowledge to help people out, no-strings attached. Send them a useful article, Youtube tutorial, or take your time to write an in-depth reply.

You can even DM and add people to stay in touch with them. That's where the relationship begins and thus, the journey to transforming that person into your client.

If you run a blog or release any form of consistent content (including YouTube videos or podcasts), you can post your content in there every single week.

+5 Things Musicians can Blog About to Get Targeted Website Traffic

That way you're not only adding value, but you're getting these people onto your website/platform. That's where you can retarget them with ads, or they may even decide to browse your website on their own accord.

Learn how to retarget Facebook ads to your website visitors here

If you don't do any kind of content marketing, and don't want to start at any point soon either; you can do something else. There's nothing to stop you from finding existing helpful resources on the internet yourself and sharing them.

You're still helping people out, but you just don't get the added benefit of getting more website traffic.

NOTE: It can be easy to get kicked out of these groups if you make one incorrect step. Don't over saturate the groups, pitch, promote, nag or sell anything. This will likely get you booted for spam content.

Especially when you're posting your own content, be sure to make the post about helping people and sending them free information, rather than promoting your stuff. For example:

NO: "Hey everyone, check out this new article I wrote"

YES: "Hey everyone, if you're struggling with EQ'ing your kick drum, go read this article. It has some great tips for beginners"

+4 Tips For DIY Drum Recording

Why Should You Add Value?

Helping people unselfishly builds likability and trust between you and a potential client. Without both of these things, no one on this planet will ever want to hire you and pay you for a service.

Therefore this process is vital in the general converting of leads into clients. Don't be mistaken that there's some secret sleazy sales tactics to manipulate people.

Good business isn't about textbook sales, it's about being a good person and helping people with their problems. You do that and you'll eventually never run out of clients.

How Do I Find The Right Groups?

This is perhaps the easiest of all questions to answer. Who are your ideal clients? What kind of Facebook groups would they likely be in? What are their interests? What Facebook groups are related to your services/business?

Here's two examples:

• I used to run an audio mixing/mastering business, working with UK based bands on their music. Therefore I joined lots groups called "musicians in *UK City*". I used to post helpful articles about releasing and promoting music DIY style.
• I now run an audio editing business and I work with other audio engineers/producers. Now I have joined Facebook groups and forums full of other audio engineers.

+Find Your Fans: Using Data to Analyze Your Audience

Message People Directly

I recommend being active in the group once a day, go through all the most recent posts and engage with the ones you can add value to. It should take less than 10 minutes of your time.

Posting something helpful in the group once a week is also solid and manageable frequency to stick to.

Don't let me stop you from messaging these people directly. If someone in the group seems a good fit for you; drop them a message, offer them a compliment on their work, a helpful article and ask if they want to stay in touch.

After that you can follow up with them every few months, nurture your new friendship and stay top of mind. Doing this every day over a long period of time with get you more clients and referrals.

I messaged 10 people a day for 6 months and 12 months later, I had enough work to quit my job. This method works wonders, you just need to stick to it consistently and focus on adding value to as many people as possible.

Facebook groups are the place to be, and it's a great resource to find you potential clients online for free."

 

 

Related Blog Posts:

+5 Ways to Use Facebook Live to Grow Your Band’s Reach

+5 Actionable Tips To Boost Your Social Media Following

+6 Marketing Strategies Which Are Helpful for Music Promotion