**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"As modern technology continues to advance, more and more artists and fans become reliant on the digital realm. Social media becomes the central ground. This triggers a domino effect where one artist starts a trend and the rest follow behind as they fall into the oversaturated crowd. Due to this over-saturation, it’s nearly impossible to generate enough attention to be big. For those who wish to follow a different path, there are other ways to stand out.

1. Use online pages as extensions of the art rather than as flashy bullhorns.

There is a certain rawness and vulnerability of music that, for some artists, can naturally become the centerpiece of their online presence. If you’re one of these artists, be sure to create a site that embraces your brand and your art for what it is. Reveal yourself to your audience, show them the real you. This is the kind of artist where the music comes first and the promotional gear come second. Be sure to keep your brand consistent with who you are. If you’d like to be recognized through a series of black and white images, or short clips of your daily life, then be sure to share that.

2. Don’t focus just on social media numbers.

Play counts and engagement numbers shouldn’t be your only measure of success. There are many other ways you can measure success once you set that ideology. If you’d like to measure it by how many fans you were able to respond to each year, then feel free to use that! You can’t create your art without appreciating the people who love your art. The two go hand in hand so perfectly. While you may try to be mysterious, ignoring your fans entirely is not the way to go about it.

3. Fluctuate social media posts between messy, spur of the moment ideas and precise, tailored experiences.

While it’s still nice to throw a promotional ad into your feed every now and then, you don’t want your feed to appear fake and overdone. In order to accomplish this feeling, you must have that mix between spontaneous and planned. This mix will show both sides to you: your personal side and your artist side. With the combination of the two types of posts, you’ll be putting a face and personality to a voice. Your feed should look more like a seamless extension of your music and brand, and less like an ad."


Find items 4-7 in the Cyber PR blog HERE."

 

 

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