**Guest post by One Submit, the smart way to promote music.

"Now is truly the best time to be an independent artist. Thanks to the internet, everything is feasible and accessible. Regardless of whether you are just starting out in music or are already an established professional, spreading music around the world has become easier than before. As an artist you can promote your music independently and efficiently without needing to break the bank.

Important Notes

Before you start promoting music and creating a music marketing plan, it is important to keep in mind two aspects that will guide you throughout your promotional journey.

Firstly, it should go without saying that making good music is essential for your music to be heard. The better your music is, the easier it will be for you to promote it.

+"Song Power" - The Importance of Good Songwriting

Secondly, enjoy the process. Promoting music can take time and effort, and if you don't enjoy the process, it becomes very difficult for you to continue and maintain a healthy routine.

So, let's get started. Here are the best music promotion tips for independent artists as of 2023.

Use social media platforms

Building a strong online presence on popular social media platforms like Instagram, Twitter and Facebook is crucial. On social media you can regularly share your music, give frequent updates and behind-the-scenes content, allowing you to connect with your followers.

To grow your fan base and followers, you need to post regularly and consistently to keep your followers engaged and interested in your music. So, what can you post on social media?

• Respond to comments to build a sense of community and connect with fans.
• Collaborate with other artists and industry professionals in order to expand your reach and network.
• Share behind-the-scenes content and personal stories to allow existing fans to connect with you and your music on a more personal level.
• Offer exclusive content. Examples being early access to new music, discounted products, and VIP experiences to keep your subscribers engaged and interested.
• Collaborating with other artists can help you reach new audiences and get your name out there. Try stretching yourself by engaging with artists of all genres to reach their audience.
• Play live shows online. Live broadcasts are a great way to showcase your music, connect with fans and grow your fan base. Furthermore, play at local venues, music festivals and events to get your music known, just don't forget to share it on your social networks.

Learn how to promote a song on TikTok here

+How To Blow Up On TikTok - 11 Key Tips

Build your presence on streaming platforms

Uploading music to a streaming platform is essential. If you live on another planet and your music is not on Spotify, Apple Music or any other streaming platform, check out our blog on Which digital distribution platform is the best. Once your music has been placed on various streaming platforms, you need to set up your artist profile on each of them, in order to have an overview of your data tracks, playlist positions, listeners and more. Use these links to create your profile:

• Spotify for artists
• YouTube for artists
• Apple Music for artists
• Amazon music for artists
• Deezer for creators



+5 THINGS TO KNOW ABOUT DIGITAL DISTRIBUTORS

Upload your music to playlists

Using online music promotion services can help you reach a wider audience. These services can help you get featured in popular music blogs and playlists. An advertising company can help secure placements on playlists, radio stations, and media.

It is important that an artist knows the ins and outs of their music genre and chooses a reputable and experienced company. They must also clearly communicate their goals and target audience in order to achieve the best results.

Avoid companies that promise you placements before listening to your music and avoid companies that are promising you a certain amount of streams or followers.

There are all kinds of music companies offering music promotion services, research them before using their services, ask them for playlist links, check their subscribers to see if they are real subscribers.


Read more here: Beware of Spotify's big bad conservative wolves


You can visit our "One Submit" platform, we help artists promote music to blogs, 
Spotify playlists, YouTube channels, Radio Stations, TikTok influencers and more.


+Should you focus your efforts on playlists with Spotify, Apple Music, Deezer, or Tidal

Build an impressive website

An artist’s website is an essential tool for building a following and creating a professional image. The site offers fans a central place to learn more about the artist, their music and upcoming events.

A well-designed website can help an artist build a professional brand image and make a positive first impression on fans and industry professionals.

An artist website is also great for communicating with fans through a blog, newsletter, or other means, allowing you to share updates, exclusive content, upcoming tour dates, and more.

One of the biggest benefits of an artist website is the ability to sell merchandise, offer digital downloads, and stream music.

So how do you create your website?

Today you can easily build your website using a service like Bandzoogle.

You don't have to be a programmer or designer to create your own music site; there are some great templates to work with.

+5 Reasons to Have a Website for Your Music

Mailing lists and newsletters

As mentioned previously, building a following through a mailing list is the best way to attract attention.

You can send out a newsletter with new song releases, artist news, merch you want to sell, events, tour dates and more. newsletter marketing emails are one of the most effective ways to reach your target audience.

You can also offer exclusive content and promotions to keep your subscribers.

Network and collaboration

This is one of our personal favorites. Collaborating with other artists can bring a new influx of fans from their own platforms.

This can also help you develop new skills, gain new perspectives, and create a more varied and eclectic work routine. Another great thing that can come from a musical partnership is creative stimulation. Collaborating with other artists can bring new ideas and inspiration to a project, leading to more creative and innovative results. This can be a very successful procedure.

It goes without saying that you can network with music industry professionals such as producers, managers and label representatives to further your career.

+Can Remote Music Collaboration Be The Key To Growing Your Audience?

We suggest that you work with like-minded people, but also look for those who compliment you. For example, if writing lyrics isn't one of your strengths and you're better at writing lyrics to music, you should find someone who is a strong lyricist but still loves the same genre of music as you. Spreading the Word - If you are a new artist just starting out in music, a great solution is niche music blogs.

Blogs can help artists reach new audiences and increase their exposure to potential fans. Being on reputable blogs can bring credibility and legitimacy to artists in the music industry. The bigger the blog (in terms of traffic and readership), the better your exposure. Blogs can provide an opportunity for artists to connect with industry professionals and other artists, and can provide a platform for artists to connect with fans, share news and updates, and promote their work.

Blogs can also offer artists the opportunity to monetize their content by collaborating with brands and other advertising partners.

See our previous article on: 7 tips for uploading music to blogs

Creation and promotion of music videos

Producing music videos can be time consuming and expensive depending on the video content you want. However, music videos can be an important aspect of an artist's career for several reasons:

Music videos can help artists reach new audiences and increase their exposure to potential fans. Currently, this is the best way to provide fans with a visual representation of the artist and their music so they can connect more deeply with the artist.

+How the Internet Has Revolutionized the Music Industry

Good branding can be built with great video content, but it can also work the other way around if your music video doesn't look good.

You can also monetize your video content with views and advertising revenue on platforms like YouTube.
Remember that in order to earn a decent income that will recoup your investment and turn a profit, you need to reach a large number of people.

All in all, one of the most important success factors is knowing your audience and knowing where they stand. This can be the difference between success and failure. If you're an indie pop artist posting on rock forums, you probably won't find new fans there.

Good luck."

Related Blog Posts:

+How To Be Your Own Music Publicist

+How To Determine Your Marketing Budget

+Dreams and Reality