Posted: Sep 26, 2023
Category: Social Media
social media spotify music business symphonic distribution blogging billboard hashtags playlisting tiktok trends
**Guest post originally featured in the Symphonic Distribution Blog.
"Every week, something new is trending on TikTok. Hell, it seems like something new has taken the platform by storm almost every day. Hopping on the latest trends is a great way to get seen by more people and blow up the engagement on your present and past posts. Whether you’re on the hunt for audio, effect or hashtag trends, there are tons of ways to find what’s popping off on TikTok.
Did you know you can find trending sounds, videos, hashtags, sponsored content and more right in the Search bar on TikTok? To search users, videos, sounds, LIVEs and hashtags, try this:
Note: The hashtag page displays the videos that started the trend first, and then other popular videos relevant to the trending hashtag.
In the TikTok Creative Center, you can find trending hashtags and filter by date rage and the industry you’re in. In here, you can also see trending songs, creators, videos and more. You can even filter by performance metrics like engagement, popularity, region and followers, and if you toggle to the TikTok videos tab, you can filter even further by what’s hot, the amount of likes, comments and shares.
On Spotify, you can actually type in “TikTok” into the search bar to find tons of user curated playlists full of trending sounds. TikTok even has their own official playlist with the latest hits, sorted by region.
+Here's How To Put Your Music Into Spotify's Algorithmic Playlists
The For You page is a great tool for staying on top of what’s popular on the app. Even better, you can take note of things you see here while you’re casually scrolling as you usually would. While you’re there, keep an eye on what videos, sounds, hashtags, etc. repeatedly come up and get inspired.
This one is super slept on, but the Billboard Hot 100 Chart is a great place to find the most popular songs people are loving right now to use in your TikTok’s. With 100 options, you’ve got plenty to choose from.
Later is a social media marketing platform that has a blog that features tons of great resources for online marketing, social media and more. On here, they have a fantastic article called, “The Top TikTok Trends to Try This Week” that gets updated with, you guessed it, new trends every week. It even gives you links to each sound and how to use it. Such an amazing resource if you really want to stay as up to date as possible.
Participating in TikTok challenges and trends is fun and all, but creating your own challenges can also get you major exposure if it takes off. User-generated content is king, so keep that in mind as you move through the platform. Anything you can do to incentivize engagement with your content can boost your reach in no time, trends included.
Good luck!"
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