**Summarized from a guest post by One Submit, music promotion for independent artists.

 

 

 

"Are you curious about your music's performance on Spotify? Whether you're a new artist just starting out or an experienced artist looking to monitor streaming stats and grow your online presence, Spotify provides features that can help you evaluate your presence across multiple platforms.

Accessing Your Spotify Listening Data

1. Log in to your Spotify account on the Spotify app or website.
2. Click on the "Music" tab on the left menu.

 

 

 

3. In the “Music” tab, you will find a list of your songs, streams, listeners, views, and likes.
4. You can also select the playlist tab at the top to see which playlists have added your music, including algorithmic and editorial playlists.

Diving into Listener Demographics

Among the many features that make Spotify Artist Analytics great is the demographic breakdown of your listeners. On your Audience tab, you can view the locations of your fans including top cities and countries.

 

 

 

You can also learn the age range and gender split of your listeners. This information can be beneficial for tour planning, Spotify music promotion, social media marketing, and just generally understanding your audience.
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Track-by-Track Performance of Most Listened-to Songs

If you are the type of person who likes to get into the statistics, Spotify offers insights like number of streams, skips, and how your music is being discovered. Are your listeners finding your track from a playlist? Are they listening to the whole song? Or do they lose interest and skip in the middle of the track? All these details are available to you.

From the 'Discovered On' section, you can see how people have found your music – whether it's from curated Spotify playlists, recommended by algorithms, or simply direct searches.

Playlist Performance

Playlists are crucial tools for discovering music on Spotify. These analytics enable you to monitor playlist placements and their overall effect on your numbers. This information is crucial for artists in knowing whether a playlist you were placed on is genuine and generating streams.
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Understanding Your Audience Engagement

It's not just about streams. Spotify can show you how people engage with your music. Are the people who listen to your music also adding your tracks to their playlists? Are they also following you on your artist profile? Users can also make playlists from their personal charts making for easier listening.

The 'Fans Also Like' section reveals other artists your listeners enjoy, which can also help you understand your musical neighborhood and find new potential collaborative opportunities.

Unlocking Hidden Analytics

While Spotify offers many great analytical tools, some secret weapons can provide additional insight. These can include information on playlist consideration, artist profile views, and historical analytics.

Comparing Performance Over Time with Historical Data

Among the most impactful features is the ability to compare performance over various intervals. You can observe how your monthly listeners have changed, monitor the performance of new songs, and understand treads in the consumption of your music.

For example, maybe your indie folk songs are better suited for the fall and your summer dance tunes do well during the summer traveling season. This information can then help you plan out your releases.
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Spotify Wrapped and Alternatives for Artists

Spotify Wrapped gives artists a detailed overview of their listening statistics on Spotify. It is similar to an end-of-the-year assessment where you see your most played songs, top genres, and overall listening habits. However, other tools and services provide artists with comparable information. Here are a few options:

1. Stats for Spotify: This third-party tool offers detailed statistics and analytics for artists, including their most played songs, top genres, and listening habits. It’s a great way to get a deeper look at your listening data and see how your music is resonating with listeners.
2. Soundiiz: This platform allows artists to track their listening data across multiple music streaming platforms, including Spotify, Apple Music, and YouTube Music. It’s perfect for artists who want a holistic view of their music’s performance across different services.
3. Chartmetric: This tool provides artists with detailed analytics and insights into their listening data, including their most listened to songs, albums, and genres. It’s a powerful resource for making informed decisions about your music and marketing strategies.

By using these tools and platforms, artists can better understand their listening data and make informed decisions about their music and marketing plans.

Making the Most of Your Spotify Artist Analytics

The goal of using these analytics is not just looking at the numbers; it is understanding what they tell you. Each stream is a real person who listens to your music. Every skip, every playlist addition, and every location is part of a bigger picture that is your music's journey.

Rather than allowing yourself to get consumed by the numbers, it is important to use them as a way to enhance your talent and create a stronger bond with your fans."

 

 

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