Posted: Apr 27, 2013

Category: The Lefsetz Letter

album format artistic conviction direct to consumer diy promotion

**Guest Post by Bob Lefsetz of The Lefsetz Letter.

 

"We live in a direct to consumer society. Amazon knows it. Google knows it. Apple knows it. But somehow musicians don't know it. They want someone else to do the work for them. They don't want to take risks, they don't want to fail, they don't want to try new ways. The new way is you bond to your fan. If he or she doesn't think you're living in their house, you're doing it wrong."

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