Posted: Jun 18, 2024

Category: Fans

make money fan engagement stay connected fanbase diversify long-term equality upaya sound true fans

**Guest post written by Nick Braren, owner and operator of Upaya Sound. This was originally featured in the Upaya Sound blog.

"The ‘1000 True Fans’ concept, popularized by Kevin Kelly in 2008, suggests that an artist can make a comfortable living by cultivating a base of just 1000 dedicated supporters. These “True Fans” are individuals who are not only passionate about your music but are also willing to support you financially on an ongoing basis. They buy your music, attend your concerts, purchase merchandise, and spread the word about your work."