How to build a marketing funnel to promote your music
Posted: May 17, 2021
Category: Marketing
social media advertising marketing newsletters music album release know your audience sales funnel video marketing reward grow your audience unlock your sound
**Guest post by Christopher Carvalho from Unlock Your Sound.
"What’s a funnel?
A funnel is a marketing concept used across a wide range of industries.
Think of a shop.
The top of the funnel is the people walking past the shop.
The first layer down is the people window browsing.
The next layer down is the people who enter.
And then the next and final layer is the people who purchase something.
How to build your own funnel
We’re not setting up brick-and-mortar shops here, we’re building creative businesses online.
However, the funnel concept is hugely useful.
The top layer of the funnel for you as an artist can consist of:
- Social media posts
- Paid ads
- Music videos
- And anything else you put out publicly
The next layer of the funnel is your email list.
+5 Email Marketing Tips for Your Next Tour
This is where you actually build an audience.
Use a compelling call-to-action at the top layer to incentivise sign-ups to your mailing list.
Offer some value upfront to get those emails.
The offer can be anything...
- A free HQ song download
- PDF liner notes for your album
- A calendar branded to you that you designed in Canva
- Anything!
It might even be a digital goodie bag of all of the above.
Nurturing the funnel
The funnel doesn’t end at getting emails.
Now you have to nurture that audience.
The good thing is that it's as easy as sending emails.
Tell stories, share playlists, host hangouts, and share special offers.
Offers can include pre-orders for your album, bonus material, coupons for music downloads and merch.
The point is to reward them for subscribing.
So that when the big day comes.
They are warm to what comes next...
Releasing and selling music
Now that you have a well nurtured audience.
Promoting your releases is as easy as sending an email.
+A release strategy to fill your yearly calendar
Your very own promo channel!
So when it comes to release day, you can send that email and get traction instantly.
You can also sell things.
And make money.
This is a working business model that you can adopt and scale over time.
FREE PDF
Here is a free pdf you can download which will service as a guide to help you build your funnel.
Happy marketing!"
Related Blog Posts:
+The services and skills you need to promote and grow your music career
+How a Course in Marketing Can Help You Build Your Music Business
+Why social media is DEAD for music marketing (and why email works)