Posted: Jan 3, 2022

Category: Sponsorship

social media make money advertising newsletters sponsorship know your audience brand partnerships get personal

**Guest post written by Yona Marie, originally featured in her blog.

"All types of companies sponsor musicians and creators. The trick is, not many of the companies will showcase that fact and will either reach out to you directly, or you will have to reach out to them directly. The best types of companies to sponsor your music are the companies that you genuinely enjoy and feel a connection to, and companies that are large enough to have a big budget for risks like sponsorships."

Posted: Nov 15, 2021

Category: Marketing

advertising keys to success localized marketing super fans stay relevant competition grow your audience international touring wool music steezy agency

**Guest post by Kate Polishchuk, expert on the Russian and CIS music market, founder and CEO of Wool Music & steezy.

"Every artist at some point of their career meets a need to expand the geography of their listeners. For some it will be a natural development of an already successful career, and for some it will be a necessity caused by small market opportunities in the terms of a particular genre in the country of their residence. Regardless of what your current situation is, I would like to share my overview on international expansion for musical artists, so as its advantages for your career and some things that you will have to keep in mind while “conquering the world” =)."

Posted: May 17, 2021

Category: Marketing

social media advertising marketing newsletters music album release know your audience sales funnel video marketing reward grow your audience unlock your sound

**Guest post by Christopher Carvalho from Unlock Your Sound.

"Think of a shop. The top of the funnel is the people walking past the shop. The first layer down is the people window browsing. The next layer down is the people who enter. And then the next and final layer is the people who purchase something."

Posted: Apr 20, 2020

Category: The Musician Business

live streaming merch advertising music business music streaming services songwriting sponsorship royalties crowdfunding monetization session musicians megaphone agency teach diversify coronavirus

**Guest post written by Jordan Gates, of Megaphone Agency.

"This isn’t the first time [the music industry] has been forced to adapt to tremendous change and adversity. No one is immune to the threats of disruption, volatility, and hyper competition that exist in this industry. Despite the fickle nature, there are things artists can do to set themselves up for success in the long run. Here are some thoughts on how to weather the storms and come out on top..."

Posted: Jul 15, 2019

Category: Music Streaming

advertising spotify music streaming services royalties blake morgan billboard

**Guest post written by Tatiana Cirisano, originally featured on Billboard.com.

"Spotify is drawing heat from artists and music execs for an ad campaign that urges listeners to "dance like nobody's paying," a pitch for its free 30-day Spotify Premium trial..."

Posted: Jun 11, 2018

Category: Social Media

advertising call-to-action facebook know your audience social media targeted advertising music oomph

**Guest post written by Gavin Whitner, an F1-loving guitarist of an alt-rock band. He’s also a songwriter and composer. In his free time, Gavin blogs about musical instruments and music in general at Music Oomph.

"As a musician, whether you’re a solo artist or in a band, building your fanbase is one of the toughest jobs there is...In today’s world, if you’re looking to build your fanbase to huge numbers, you're going to have to be proactive in your marketing. While performing and selling merch at your gigs is one way of getting your name out there, there is an all-powerful tool that is renowned for being the best way to introduce yourself to new fans − social media."

Posted: May 14, 2018

Category: The Musician Business

advertising budget ep vs album music business promotion publishing relationships with fans soundstage direct

**Guest post written by Ellie Batchiyska, a writer for SoundStageDirect, the number one online source for the best vinyl records and turntables.

"The final step in your self-promotion efforts, however, should be none other than creating an EP...Having an EP is great for giving people a taste of your musical sound and style. Think of it as your curriculum vitae, a summary of your most impressive and promising work."

Posted: Jan 22, 2018

Category: Marketing

advertising google adwords know your audience marketing plan online presence promotion trueview video marketing youtube

**Guest post written by Cassie Steele, content editor for GuitarFella.com.

"The internet has opened up a world of opportunity for musicians, enabling you to release music to a wide audience without the gatekeepers of record labels or a distribution company. However, you need to know what you’re doing. Releasing music online without a marketing plan and expecting it to sell is like dropping your CD in Times Square and expecting a record producer to pick it up..."

Posted: Jul 10, 2017

Category: Tips & Tricks

advertising bandposters newsletters posters press and radio show booking social media time management tour booking tv

**Guest post written by Jonathan Sexton, CEO of Bandposters.

"It’s hard to stay on top of all the things you have to do to break your band and make a living...To keep ahead of the game, time management is key. So we’ve put together a weekly calendar for you, with some helpful things you can do early in the week to help sell out your shows on the weekends..."

Posted: Nov 16, 2015

Category: Promotion

advertising bandposters facebook flyering gig swap local concert goers local tourism bureau morning news posters promotion promotional budget radio stations

**Guest post written by Jonathan Sexton, CEO of Bandposters.

Selling out shows in your hometown isn’t easy...Having lead time and a local tribe gives you an opportunity to do something special. But what do you do when you go out of town?..Here are a few ideas to get you started building your fanbase in a new place.

Posted: Sep 25, 2013

Category: Renman Music & Business

advertising film licensing music x-ray position music publishing taxi tv

Making a living as an indie musician is difficult, but there are ways to generate money with your music if you're smart and persistent. In this clip, A&R for Position Music Publishing, Jake Versluis, talks about the gatekeepers of the publishing industry and the best ways to get music in front of them. Jake also reminds us that personal relationships are the biggest deal makers in the publishing side of the music business.

Posted: Aug 6, 2013

Category: Renman Music & Business

advertising film licensing position music publishing tv

Making your music is the fun part, but if you can turn it into some money that makes it even more fun! A great way to do this is to use a music publisher and a music supervisor to help place your music in TV, Film, and Advertising! Supervisors and publishers are always looking for new music and in this clip Position Music's Jake Versluis walks us through five pieces to have prepared before submitting to supervisors and publishers.

Posted: Jan 26, 2013

Category: Facebook

advertising facebook promotion social media

Social media sites are great places to spread the word about your music, interact with your fans, and promote your tours and recordings. But what do you do when you're ready to move beyond your friends, family, friends of friends, and real life acquaintances? Facebook Advertising can be an effective and inexpensive way to help you expand your social network, but it needs to be done the right way to truly be effective.