IOTM Blog
Posted: Oct 2, 2024
Category: The Musician Business
exposure promotion marketing music business artwork the legit musician qr codes technology posters word of mouth get creative
**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Show posters are still one of the best ways to promote your band and a live show. I know most of the venues that I played at still used show posters for every show. Some venues even required that you send posters. These are a low-cost option for promotion and still can work great if done correctly. Don’t just write some stuff on a sheet of paper with a sharpie. Put some thought into your show posters and they will pay off with larger crowds and more engaged fans. I’m going to teach you how to make the most kick-ass show poster ever!"
View Full ArticlePosted: Jul 24, 2024
Category: Merch
merch make money marketing t-shirts fan support posters hats guitar picks keychains tote bags unified manufacturing
**Guest post written by James Hill, a veteran of the music industry. He has worked at Warner Reprise Records and then Interscope/ Geffen Records and now helps indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
"The second half of the year [has just started]. You guys still have [a little less than] 6 months to release your merch line together with a music release, gig show, or a tour. If you’re having second thoughts on releasing them, then I urge you to go on with it. They’re a great promotional tour for whatever you have going on...Here are 22 custom merch band ideas to help you start planning." View Full Article
Posted: Jul 3, 2024
Category: Live Performance
merch make money live performances bandzoogle posters free downloads stickers setlist qr codes
**Guest post written by Adam Percy for Bandzoogle.com.
"While they had a bit of a shaky start when they came out, QR codes have now become a popular tool for sharing content and for promoting pages or products online. The advantages of QR codes are that they’re very portable, they’re unique, and they can be used just about anywhere—they can be scanned with a smartphone camera to quickly get anyone to a specific page on the web...Here are five ways you can use QR codes to elevate your live shows..."
View Full ArticlePosted: Jul 19, 2022
Category: Marketing
marketing newsletters call-to-action fan engagement bandzoogle super fans posters singles lyrics conversion rate reward landing pages
**Guest post written by Haley McCarthy of Bandzoogle.
"A landing page is the perfect combination of creativity and action, allowing you to gain more fans and build a lasting relationship...As a musician, you can cater to this part of the fan experience with well-crafted newsletters...To build your mailing list, you can create a custom landing page on your music website to capture fan emails. But what is a landing page and how do you encourage fans to sign up for your mailing list? Let’s explore how to use the email opt-in landing page to build your email list!"
View Full ArticlePosted: Dec 20, 2021
Category: Promotion
social media promotion know your audience photos video marketing posters musicgoat.com collaboration timeliness fan engagement tagging ticket price
**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.
"If you want to get more people to attend your music event, keep reading. I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy. Here are a few tips you can use to boost your event marketing efforts."
Posted: Jun 1, 2021
Category: Merch
merch make money t-shirts bandzoogle know your audience posters physical vs. digital stickers custom design hats
**Guest post written by Desi Thorne for Bandzoogle.
"To get started, think about the different kinds of band merch you might offer. Items that can be handmade may be difficult to reproduce, but can also be offered for a significantly higher price point. Offering a good balance of custom merch and scalable merch allows you to offer unique merch for all fans at different levels of dedication."
View Full ArticlePosted: Jul 6, 2020
Category: Marketing
marketing fan engagement know your audience content word of mouth posters emotion lighting collaboration promotion spotify social proof les flair
**Guest post written by Kai Marks & Lyron Haceon of Les Flair, an electro-pop project based in London.
"With not a single track released and a limited budget in tow, we sold out a string of live shows across the UK, led by word of mouth alone. Which we've now come to realise, is the most powerful tool in music marketing. Here’s our top tips for building a strong WOM foundation and translating hype into sales..."
View Full ArticlePosted: Jan 21, 2020
Category: Show Booking
show booking make money touring cold pitching press kits press value posters advance the show follow up the legit musician tour routing tom jordan
**Guest post written by Tom Jordan, originally featured on The Legit Musician blog.
"You can make [booking shows] easier on yourself by using some effective strategies that help me book 200 shows a year. I pay my bills exclusively with music, and I’ll tell you how...If you’re prepared up front, you’ll avoid a lot of frustration. Preparation is important and makes a HUGE difference in outcomes."
View Full ArticlePosted: Apr 1, 2019
Category: Merch
merch vinyl t-shirts posters stickers hats rush order tees patches guitar picks keychains pins koozies tote bags
**Guest post written by Imri Merritt aka M, originally featured on the Rush Order Tees Blog.
"In this post, I’ll go over some of the tried and tested band merch, explain what they are, and why they are popular. This should give you some ideas for creating customized swag that will excite your fans and bring in some bucks. They asked me to list 10, but I’m turning it up to 11."
View Full ArticlePosted: Jul 10, 2017
Category: Tips & Tricks
advertising bandposters newsletters posters press and radio show booking social media time management tour booking tv
**Guest post written by Jonathan Sexton, CEO of Bandposters.
"It’s hard to stay on top of all the things you have to do to break your band and make a living...To keep ahead of the game, time management is key. So we’ve put together a weekly calendar for you, with some helpful things you can do early in the week to help sell out your shows on the weekends..."
View Full ArticlePosted: Nov 21, 2016
Category: Promotion
advance the show bandposters competition delegate responsibilities offline promotion other bands posters social media
**Guest post written by Jonathan Sexton, CEO of Bandposters.
"Touring and building a fanbase is hard, and its a ton of work. It takes a lot of organization, dedication, and hard work to be the band that rises above the rest. The fact is, there are so many things that can go wrong, and it starts from the time the show is booked until the time that the gig is over and you are trying to re-book the club..."
View Full ArticlePosted: Sep 19, 2016
Category: The Musician Business
grassrootsy mailing list providers make money merch newsletters online presence posters practice professionalism website improvement
**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.
"We’ve been working on this list for a while and thought it was high time to share it. Keep in mind that this post is primarily for the working musician..." View Full Article
Posted: Nov 16, 2015
Category: Promotion
advertising bandposters facebook flyering gig swap local concert goers local tourism bureau morning news posters promotion promotional budget radio stations
**Guest post written by Jonathan Sexton, CEO of Bandposters.
Selling out shows in your hometown isn’t easy...Having lead time and a local tribe gives you an opportunity to do something special. But what do you do when you go out of town?..Here are a few ideas to get you started building your fanbase in a new place.
View Full ArticlePosted: Sep 14, 2015
Category: Live Performance
eat healthy gear merch newsletters posters professionalism promotion sleep social media
**Guest post written by Megan Liscomb, originally posted on TakeLessons.com.
"Congrats on getting the big gig! Whether you’re preparing for your band’s first show or your album-release party, these tips will help you learn how to promote your band, make your best impression on stage, and get invited back to the venue to do it all again."
View Full ArticlePosted: Feb 2, 2015
Category: Promotion
artistdata bandsintown big whiz bang! blogs craigslist discount codes discount tickets ebay eventbrite affiliates facebook flyering newsletters podcasts posters social media songkick stubhub twitter video marketing
**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!
This is the continuation of last week's post "33 Gig Promotion Strategies (And Which Ones Actually Work!) - Part 1", but rather than focusing on Offline Promotion, Phil talks about his online promotional efforts and their successes/failures.
View Full ArticlePosted: Jan 26, 2015
Category: Promotion
big whiz bang! billboard charities college clubs commercials discount codes discount tickets flyering posters press and radio promotion sponsors street team
**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!
"Over the course of a month or so, I tried a ton of promotion techniques. And with this post I want to give you a huge checklist of stuff you can do to promote your own gigs. Some of them worked for me, some didn’t. We’ll get into the hows and whys of each..."
View Full Article