IOTM Blog
Posted: May 2, 2023
Category: Promotion
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**Guest post written by Michelle Kicherer (@MichelleKicherer), writer for the San Francisco Chronicle, Willamette Week and others, instructor, and artist advocate.
There are a lot of things that can prevent getting your music into journalists’ and labels’ ears. The goal is to make it as easy as possible for press, labels and the public to listen to your music. The best way to do that is to have everything really easily accessible in your email pitch, your website and your social media.
View Full ArticlePosted: Nov 29, 2022
Category: Promotion
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"The music publicity process for any band or artist – no matter how big or small – is very much the same. Of course, the size of the music blogs and other outlets in which you receive placements will vary dramatically. This is based on what style of music is hot at the moment, combined with many other factors including label, tour schedule, size of your online fan base, and the number of streams." View Full Article
Posted: Nov 23, 2022
Category: Promotion
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"Here, in How To Be Your Own Music Publicist Part 2, we will go through the 5 things that need to be addressed before you can start pitching to music blogs and publications. 1. Research Music Blogs 2. Prepare Your Target Lists 3. Get Your Email and Newsletters in Order 4. Determine Your Ideal Release Schedule 5. Prep Your Visual Assets and Social Media Posts" View Full Article
Posted: Dec 6, 2021
Category: Websites
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**Guest post written by Dave Cool of Bandzoogle.
"There are countless blogs that offer advice to musicians, with topics ranging from industry news, to songwriting and recording, music marketing and promotion, and more. But with so much information available to musicians and bands online, it can be a serious undertaking to find the most legitimate, valuable sources to help with your music career. Fortunately, we spend a lot of time in the world of music blogging, so we’ve put together this list to help point you in the right direction. Here are ten of the best blogs for musicians and bands."
View Full ArticlePosted: Oct 25, 2021
Category: Marketing
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"Do you have a plan for your next music release? This can be a single, a music video, an EP, or an album. In our most popular series The Musician’s Guide to Marketing Plans, which we call Total Tuneups, we address the overlooked importance of having a marketing plan in place...Here in Part 2, we break down the next five elements for your music release so you don’t miss a single opportunity." View Full Article
Posted: Oct 28, 2019
Category: The Musician Business
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**Guest post written by Ari Herstand. This is an excerpt from his book How to Make It in the New Music Business (second edition). This post was originally published on Music Connection.
"Before you release your next single or album, make sure you set it up for the best chance of success. Don’t forget to do these 26 things before the release..."
View Full ArticlePosted: Jan 17, 2017
Category: Marketing
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**Guest post written by Nicholas Rubright of Dozmia.
This is the last part of "50 Ways to Promote Your Music and Grow Your Fanbase".
View Full ArticlePosted: Jan 9, 2017
Category: Marketing
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**Guest post written by Nicholas Rubright of Dozmia.
This is a continuation of last week's post "50 Ways to Promote Your Music and Grow Your Fanbase - Part 1".
View Full ArticlePosted: Sep 6, 2016
Category: Online Presence
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**Guest post written by Nicholas Rubright of Dozmia.
"Even if your website is well optimized for search engines, it’s unlikely that people who have never heard of you are going to specifically search for you or your website. Because of this, the best way to generate new, well targeted website traffic is to start blogging...Here are some topics you can blog about that can help drive more organic, relevant traffic to your website."
View Full ArticlePosted: Aug 29, 2016
Category: Promotion
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**Guest post written by Michael Corcoran of musicSUBMIT.
"It’s best to start promoting before you hit the road, but if you’ve already departed for the first town, you can still find ways to promote the very next show and increase your chances of a successful tour...Here’s one secret: Invite the local music industry folks to come out to your shows...Here’s what you do:" View Full Article
Posted: Jan 18, 2016
Category: Online Presence
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**Guest Post written by Melanie Kealey of Bandzoogle.com.
"So you're looking to continue to improve the SEO for your band's website...One of the most important things you can do to help with your website’s SEO is link building...the more high-quality websites that link to yours, the higher your website will place in search engine results." View Full Article
Posted: Aug 24, 2015
Category: Technology
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**Guest post by Harrison Welshimer, creator of MusicMunch Reviews and Interviews.
"Do you love FREE as much as I do? Duh, we’re musicians! Here are the top 10 free internet resources I recommend from personal experience..."
View Full ArticlePosted: Feb 2, 2015
Category: Promotion
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**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!
This is the continuation of last week's post "33 Gig Promotion Strategies (And Which Ones Actually Work!) - Part 1", but rather than focusing on Offline Promotion, Phil talks about his online promotional efforts and their successes/failures.
View Full ArticlePosted: Oct 7, 2014
Category: Online Presence
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**Guest Post from Bandzoogle.com.
"We cannot overstate the importance of photos when it comes to your website. In fact, we often tell bands that they should spend more money on professional photos than on their website. Great photos can create a positive first impression for potential new fans, as well as for industry and media. But if the images on your website look unprofessional, chances are, people won’t take you or your music seriously..." View Full Article
Posted: Aug 25, 2014
Category: Promotion
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**Guest post written by Jorge Brea, Owner & Managing Director of Symphonic Distribution.
"By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that...Here are 7 quick tips that you can apply to increase your exposure and potential..."
View Full ArticlePosted: Jul 14, 2014
Category: Promotion
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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.
"...the question you’re asking is: “How do I get write-ups when nobody knows who I am?” Well I’d like to pose 4 different answers to your question..."
View Full ArticlePosted: Mar 31, 2014
Category: Online Presence
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**Guest post written by Brandon Swift, musician and creator of Yovigo.com.
When marketing a band online, a musician should create a website that lets the band accept countless payment methods, establish numerous pages on the social media networks, encourage people to write positive reviews about the group and consistently post ads for the band in local directories. So how do you do this?...
View Full ArticlePosted: Oct 14, 2013
Category: Social Media
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**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.
"If your band doesn’t take the time to build and maintain a strong social following, then chances are you’ll get left behind. I hate to break it you, but there’s a lot of independent bands and musicians out there. Even if you’re from a small town in the middle of nowhere, your online presence helps you compete on a global scale." Here's how...
View Full ArticlePosted: May 6, 2013
Category: Promotion
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Word of mouth is as important today as it has ever been, plus now it’s got the engine of online social media behind it. People are more connected than ever and music fans, as you know, love to spread the word about their favorite music and bands. Fans also enjoy being a part of the discovery process and the more you enable them, the more effective their promotions can be. After you win them over with your awesome music, it is key to engage your fans regularly and show them that you really appreciate their support.
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