IOTM Blog
Posted: Aug 23, 2023
Category: Fans
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**Guest post written by Jubran Haddad, originally posted on Chartmetric's blog.
"Discover the key stages, real-life examples, and essential tips for artists to navigate the fan journey from discovery to advocacy." View Full Article
Posted: Feb 28, 2023
Category: Promotion
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**Guest post by One Submit, the ultimate music submission platform.
"Spotify's algorithmic playlists are an effective way to reach new listeners and get to know their music. These playlists are the Holy Grail for many artists, and can act as important milestones to get noticed on Spotify's editorial playlists. In short, Spotify's algorithmic playlists are designed to recommend music to listeners based on their individual tastes and preferences. This means that if an artist's song is included in an algorithm's playlist, it may be discovered by a large number of new listeners who have never heard of said artist....This can lead to increased exposure, more streams, and even mainstream success."
Posted: Nov 16, 2022
Category: Promotion
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"The world of DIY music publicity can feel very overwhelming. Sadly, a lot of artists get bad advice when they are just starting out that the first thing they should do is go out and hire a music publicist. We don’t think this is the best advice at all as you may not be ready for a music publicist right off the bat. There are many things you should do first...Another thing to understand is, that when attempting to be your own music publicist you need to look beyond Pitchfork, Stereogum, and Rolling Stone. Being an indie music publicist involves understanding a complex ecosystem of music blogs, playlists, podcasts, social media influencers and traditional media – newspapers, magazines, television and radio. It is possible to do it yourself and this guide is here to help." View Full Article
Posted: Aug 16, 2022
Category: Promotion
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**Guest post by One Submit, the ultimate music submission platform.
"How to avoid this kind of fraud? 1. Use Chartmetric and SpotOnTrack 2. Curators have multiple playlists that all roughly have the same number of followers 3. Curators have large playlists but hardly any followers for themselves 4. The curators' playlist followers have very often no profile pictures and similar names 5. Curators sell playlist placements for money 6. Playlists do not appear on the ‘Discovered On’ section on the profile of an artist..."
Posted: Oct 28, 2019
Category: The Musician Business
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**Guest post written by Ari Herstand. This is an excerpt from his book How to Make It in the New Music Business (second edition). This post was originally published on Music Connection.
"Before you release your next single or album, make sure you set it up for the best chance of success. Don’t forget to do these 26 things before the release..."
View Full ArticlePosted: Jan 14, 2019
Category: Music Streaming
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"As an indie musician, I love Spotify even more [than as a listener/fan]. I can release music on a platform where millions of music lovers are. I recently dove into all the things we can do with Spotify as an indie musician. Now, I will show you how to get the most out of Spotify."
View Full ArticlePosted: Nov 26, 2018
Category: Marketing
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**Guest post written by Alper Tuzcu, a Berklee College of Music and Denison University alumni, a Boston based guitarist, songwriter and producer, and regular contributor to the Adva Mobile Blog.
"A high stream-count on the first day of your song release can be an indicator of success for your newest song or album on various streaming platforms like Spotify or Apple Music. Why is this important? Because in order to get placed in large playlists with thousands or millions of followers, you have to boost your first-day stream totals AND also be getting fans to save your song to their queue or library."
Posted: Oct 29, 2018
Category: Music Streaming
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**Guest post written by Angela Predhomme, a singer-songwriter / music producer of inspiring soulful songs.
"As independent artists releasing music on streaming services, we have one goal: that people come across our music and like it...First, I’ll go over a little background information about music streaming and promotion, and then share the details of my own personal experience..."
View Full ArticlePosted: Jun 25, 2018
Category: Promotion
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**Guest post originally featured on Ditto.com.
"Musicians often focus on making it onto curated playlists, whether that’s Spotify’s own weekly compilations like New Music Mondays or alternative playlists built by independent users. However, if your aim is to gain more streams, getting on algorithmic playlists like Discover Weekly and Release Radar can be much more effective...Before we delve into Release Radar and Discover Weekly individually, here are a couple of pieces of advice that apply to getting on both of these algorithm-based playlists..." View Full Article
Posted: Jan 9, 2017
Category: Marketing
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**Guest post written by Nicholas Rubright of Dozmia.
This is a continuation of last week's post "50 Ways to Promote Your Music and Grow Your Fanbase - Part 1".
View Full Article