Posted: Jul 19, 2022

Category: Marketing

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**Guest post written by Haley McCarthy of Bandzoogle.

"A landing page is the perfect combination of creativity and action, allowing you to gain more fans and build a lasting relationship...As a musician, you can cater to this part of the fan experience with well-crafted newsletters...To build your mailing list, you can create a custom landing page on your music website to capture fan emails. But what is a landing page and how do you encourage fans to sign up for your mailing list? Let’s explore how to use the email opt-in landing page to build your email list!"

Posted: Mar 21, 2022

Category: Selling Music

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**Guest post written by Melanie Kealey of Bandzoogle.

"Whether you’re an up and coming indie artist, or have a new album almost ready, releasing a single is a great way to create some momentum around your music. A single can not only get your fans excited, but can be pitched to press, radio, or playlists to build some buzz. Along with this, you should sell a single from your official website...Anyone who gets to your website is interested in finding out more about you - so make it a priority to pitch your single and the story behind it. Here’s how to prepare, release and sell a single from your music website."

Posted: May 3, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

"1. Custom Domains 2. Custom Overlays 3. Partner with Venues..."

Posted: Mar 30, 2020

Category: Live Performance

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

"I wanted to come up with a few ideas for you if you are dealing with lost revenue from a gig being cancelled. I also wanted to make this post more universal than just for this latest pandemic. My hope is that you can use these ideas for a cancelled gig under any circumstances."

Posted: Jul 2, 2018

Category: Online Presence

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**Guest post written by Josh Wardini, Editorial Contributor and Community Manager at websitebuilder.org, originally featured on The Music Entrepreneur HQ.

"Today we’re going to talk about increasing your music website’s conversion rates. And by this, we mean making on-site changes that will give you more results, even if the same number of people visit your site. We’ll also be looking at an example of how conversion rates work, and why increasing them could mean a much more profitable music career for you. So without dragging out the intro, let’s get to the good stuff."

Posted: Jun 11, 2018

Category: Social Media

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**Guest post written by Gavin Whitner, an F1-loving guitarist of an alt-rock band. He’s also a songwriter and composer. In his free time, Gavin blogs about musical instruments and music in general at Music Oomph.

"As a musician, whether you’re a solo artist or in a band, building your fanbase is one of the toughest jobs there is...In today’s world, if you’re looking to build your fanbase to huge numbers, you're going to have to be proactive in your marketing. While performing and selling merch at your gigs is one way of getting your name out there, there is an all-powerful tool that is renowned for being the best way to introduce yourself to new fans − social media."

Posted: Apr 30, 2018

Category: Online Presence

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**Guest post written by Melanie of Bandzoogle.com.

"It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates. Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design..."

Posted: Apr 2, 2018

Category: Marketing

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**Guest post written by Anitra Jay of TheCraftyMusician.com.

"Writing strong email content to engage your fans is not an easy task...The first most important thing about a good email is its subject line. The majority of your fans will use the subject line to decide whether or not to read your content. So if you want to get your fans to open your email newsletter, you have to write appealing headlines."

Posted: Feb 19, 2018

Category: Online Presence

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**Guest post written by Allison S. of Bandzoogle.com.

"The best way to keep fans focused on you is through your own custom website. A website puts the focus on you and your music. It’s easy to build a website, but how do you know if you did it right? Let’s take a look at the most common ways bands win and lose with their website."

Posted: May 15, 2017

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.

Posted: Mar 27, 2017

Category: Promotion

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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

"A lot of music biz teachers will tell you that you should commit time to releasing cover songs on YouTube because you’ll get all kinds of organic growth and attention. This is a proven strategy that has been working for several years. But, especially now that so many musicians are applying it, I’m not sure it’s all that it’s cracked up to be anymore. And it’s not as simple as picking songs you like and recording your own versions..."

Posted: Jan 9, 2017

Category: Marketing

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**Guest post written by Nicholas Rubright of Dozmia.

This is a continuation of last week's post "50 Ways to Promote Your Music and Grow Your Fanbase - Part 1".

Posted: May 16, 2016

Category: Marketing

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**Guest Post by Paul Loeb, founder and CEO of No Ego Records and DropTrack. Originally featured on The DIY Musician.

"It’s hard to believe it’s been over 12 years since the launch of Facebook. Love it or hate it, social media is here to stay. That’s good news for marketers, musicians, and entrepreneurs. You have this incredible platform to reach every one of those followers you painstakingly cultivated. Or do you?"

Posted: May 11, 2015

Category: Promotion

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**Guest post written by Hugh Mcintyre via the DIY Musician Blog, originally posted on the SonicBids Blog.

"These days, everybody’s email inboxes are fuller than ever, and people are becoming more and more selective about what newsletters they sign up for. Here are six tips that could help you..."

Posted: Feb 17, 2015

Category: Promotion

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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

"QUESTION: My name is Jefrey, writing from NYC...Just wanted to ask a quick question - do you consistently see results with the direct to fan marketing with getting emails-for-mp3’s via a squeeze page?"

Posted: Dec 9, 2014

Category: Online Presence

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**Guest Post from David Dufresne, from Bandzoogle.com.

Posted: Jul 21, 2014

Category: Online Presence

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**Guest Post from Bandzoogle.com.

Posted: Jan 27, 2014

Category: Online Presence

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**Guest Post from Bandzoogle.com.

Posted: May 27, 2013

Category: Promotion

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**Guest Post from Bandzoogle.com.

"Having an email newsletter might sound a little old school, but the reality is that it’s still proving to be the best way to keep in touch with your fans over the long term. So when it comes to fan engagement, having a newsletter should be high on your priority list of tools to use."