IOTM Blog
Posted: Dec 20, 2021
Category: Promotion
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**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.
"If you want to get more people to attend your music event, keep reading. I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy. Here are a few tips you can use to boost your event marketing efforts."
Posted: Nov 8, 2021
Category: Promotion
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**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.
"Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim. Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need. WHY?"
Posted: Jul 23, 2018
Category: Digital vs. Physical
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**Guest post written by Sylvia of Vinyl Price Comparison Search, previously featured on MusicGoat.com.
"Vinyl is back on the (turn)table as a means for new artists to get their musical message out there. And vinyl record shops and online stores are even making a revival. But if you’re an up ‘n comer is it worth putting your needle on the groove, when there are cheaper and easier options at your fingertips? Let’s take a spin around this complex issue…."
Posted: Sep 11, 2017
Category: Music Streaming
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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.
"Do you think a Spotify payment like .004891 cents per play sucks? Then you are gonna love this…" View Full Article
Posted: Apr 17, 2017
Category: Sponsorship
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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.
"You heard right: Music sponsorships and endorsements are real and there are a ton of companies that sponsor musicians. But there’s one small problem. Small indie musicians, like you and I, do not have audiences big enough for them to sponsor us..." View Full Article
Posted: Oct 10, 2016
Category: Online Distribution
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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.
"Here’s the good news: These days if you want to sell music online it is pretty damn easy. You find a nice music distribution service, upload your songs and BAM… you are worldwide. Your music is blasted out all over the world in less than an hour. Here's the bummer..." View Full Article
Posted: Aug 1, 2016
Category: Marketing
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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.
"It is not a bad place to network with other musicians. They have a few decent tools. And its nice to have some links back to my website and other social media properties. If you are just starting out and testing the waters, you could do a lot worse. But if you want to get serious about marketing online, building your fan base, and growing your music career, you should be thinking beyond ReverbNation. Especially when it comes to your email marketing." View Full Article
Posted: Feb 22, 2016
Category: Selling Music
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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.
"For the past 30-40 years musicians have been releasing albums. Many times the time between those albums was a year or more. Many bands and musicians these days still model their own release schedules after this same one. This is a mistake. These days you should be learning how to release a single and doing it often. Here's why..."
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