Posted: Jan 2, 2025

Category: Social Media

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"I’ve been thinking a lot about social media music promotion...when I start to reflect and take stock of the year we’ve had. This one has been complicated, to say the least. I’ve lost a lot of sleep thinking about the massive shifts in music marketing...Creatives have felt these impacts profoundly. We watched in awe as Taylor Swift changed the GNP in every city she stormed through while many of us scratched our heads, wondering how to build our own audiences in this evolving environment. Social media has transformed, and its implications for music promotion must be unpacked." View Full Article

Posted: Sep 12, 2023

Category: Marketing

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**Guest post originally featured in CS Discos' e-book Cover Your Way Up, a guide to leveraging music covers on YouTube.

 

"Understanding YouTube’s algorithm can be your ticket to shining amidst so many creators. With millions of videos uploaded daily, the algorithm’s effort is directed towards tailoring content to viewers’ preferences, ensuring they get a satisfying experience. As artists, understanding this system can amplify your online presence."

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