IOTM Blog
Posted: Feb 11, 2025
Category: The Musician Business
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**Guest post by Eric Todd, Founder/CEO of iProdigy, a Grammy-winning artist development and funding platform for artists at every career stage.
"With the dominance of streaming platforms like Spotify offering unprecedented competition and dismally low payouts, independent artists are finding it nearly impossible to earn a sustainable living solely from streaming revenue...The reality is that success in the music business no longer revolves around simply getting placed on playlists or racking up streams. Instead, artists must cultivate dedicated fan bases and build direct-to-fan (D2F) communities that they can monetize outside the constraints of digital service providers (DSPs)..."