Posted: Jul 6, 2020

Category: Marketing

marketing fan engagement know your audience content word of mouth posters emotion lighting collaboration promotion spotify social proof les flair

**Guest post written by Kai Marks & Lyron Haceon of Les Flair, an electro-pop project based in London.

 

"With not a single track released and a limited budget in tow, we sold out a string of live shows across the UK, led by word of mouth alone. Which we've now come to realise, is the most powerful tool in music marketing. Here’s our top tips for building a strong WOM foundation and translating hype into sales..."

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