Posted: Mar 9, 2015

Category: Online Presence

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**Guest post written by Wade Sutton of Rocket to the Stars.

 

"The problem is a vast majority of biographies on websites are written by either the artist or the individual hired to construct the website. And when you take into consideration that the best web bios are the ones that combine elements of both journalism and marketing, well, you can see why problems arise...So what can you do to make YOUR biography better should you choose to attempt to write it on your own?"

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Posted: Mar 3, 2015

Category: Online Presence

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**Guest Post from Dave Cool, from Bandzoogle.com.

 

"Your website should be a place fans enjoy visiting to get your latest news, hear your latest music, watch your videos, and shop from your online store. Here are some things to avoid that could be turning fans away from your site for good..."

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Posted: Jan 12, 2015

Category: Online Presence

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**Guest post written by John Waltmann, Client Relationship Manager of Symphonic Distribution.

 

"The countless features and optimizations of YouTube’s platform can seem intimidating, but we are here to provide you with a few basic optimizations on YouTube profiles that can have you looking the part in no time..."

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Posted: Dec 9, 2014

Category: Online Presence

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**Guest Post from David Dufresne, from Bandzoogle.com.

 

"The Internet is a big and scary place. When you're a musician and your focus is to practice, write and perform, figuring out where to spend the little time and money you have left for an "online strategy" can be confusing. Many bands we've met tell us that they see it as a real challenge. Here are some reasons why I think [owning your own .COM] is necessary..."

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Posted: Oct 20, 2014

Category: Online Presence

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**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

 

"Using storylines to create context for your content boosts its relevance to your audience. The result? More fans, sales, and profits!"

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Posted: Oct 7, 2014

Category: Online Presence

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**Guest Post from Bandzoogle.com.

 

"We cannot overstate the importance of photos when it comes to your website. In fact, we often tell bands that they should spend more money on professional photos than on their website. Great photos can create a positive first impression for potential new fans, as well as for industry and media. But if the images on your website look unprofessional, chances are, people won’t take you or your music seriously..."

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Posted: Jul 21, 2014

Category: Online Presence

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**Guest Post from Bandzoogle.com.

 

"When reviewing websites for musicians, we generally break down the reviews into 3 categories. For each category, there are certain key things that we look out for...So here’s our 16-point band website assessment checklist to measure how your website is doing..."

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Posted: May 12, 2014

Category: Online Presence

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**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!

 

"Your artist bio, whether you’re a musician, comedian, or any other type of artist, is the most important document in your promotional arsenal. It’s most people’s first introduction to you. So it really needs to succinctly communicate what you’re all about as an artist."

 

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Posted: Mar 31, 2014

Category: Online Presence

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**Guest post written by Brandon Swift, musician and creator of Yovigo.com.

 

When marketing a band online, a musician should create a website that lets the band accept countless payment methods, establish numerous pages on the social media networks, encourage people to write positive reviews about the group and consistently post ads for the band in local directories. So how do you do this?...

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Posted: Mar 24, 2014

Category: Online Presence

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**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

Independent bands and musicians in particular stand to gain a great deal of exposure if they put the time and effort into creating quality, engaging videos and marketing themselves on popular video platforms like YouTube, Vimeo and others of the like...Plain and simple, videos work. It's just a matter of figuring out how they can work for you...

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Posted: Jan 27, 2014

Category: Online Presence

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**Guest Post from Bandzoogle.com.

 

Bandzoogle has released a free eBook called "Building Your Website: A Step­-By-­Step Guide for Bands and Musicians”. Whether you’re building a new website, or looking to improve your current one, the eBook offers tons of tips to help you make an effective website for your music.

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Posted: Dec 30, 2013

Category: Online Presence

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**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

What I find really interesting though is that some niches act as if they are immune to the constant pressures of the modern day marketer. In my experience, one of the biggest offenders is the music industry - specifically independent artists. I've been working in SEO and inbound marketing for about four years now and since I've always had a passion for music, I wanted to take some time to discuss some simple, highly actionable steps that musicians can take to start marketing their band like a boss.

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