IOTM Blog
Posted: Nov 7, 2023
Category: Marketing
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**Guest post originally featured in CS Discos' e-book Cover Your Way Up, a guide to leveraging music covers on YouTube.
"Copyright owners typically opt to monetize videos rather than block them, meaning they will run advertisements on them and collect any revenue generated by these ads. Although none of that revenue will go back to you as the creator of the cover, your video will remain viewable by other viewers...Additionally, in some cases, copyright owners may choose not to monetize videos by blocking them instead. Therefore, it’s wise to conduct some research and understand local regulations before posting covers online."
View Full ArticlePosted: Sep 12, 2023
Category: Marketing
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**Guest post originally featured in CS Discos' e-book Cover Your Way Up, a guide to leveraging music covers on YouTube.
"Understanding YouTube’s algorithm can be your ticket to shining amidst so many creators. With millions of videos uploaded daily, the algorithm’s effort is directed towards tailoring content to viewers’ preferences, ensuring they get a satisfying experience. As artists, understanding this system can amplify your online presence."
View Full ArticlePosted: Oct 18, 2022
Category: Live Performance
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**Guest post written by Dennis Kurtz of What's Next Nashville.
" Last week I made the point that you are worth what you can draw! This is true if you are doing a hard ticket show...Most original music artists build themselves as a hard ticket, but also play soft tickets shows along with their hard ticket shows. Usually as a seller I try to find out what the budget is in these situations before I quote a price...Typically, here is how these gigs are priced..."
View Full ArticlePosted: Jan 18, 2022
Category: Publishing
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**Guest post written by Vampr Publishing, originally featured in their blog.
"In the digital age of being a DIY artist, many songwriters are asking how to publish a song. This is a valid question. The purpose of a music publisher is continually evolving. It needs to in an ever-changing technological landscape! To some extent, artists and songwriters can publish their own music. But – they may find it gets harder as their catalogue and network grows...Whether you’re looking to cover it alone, with your team, or looking to work with (or get signed by) a bigger publisher, this post will help you understand the ins and outs of music publishing."
Posted: Nov 1, 2021
Category: Marketing
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"We have already outlined building a solid foundation for your music marketing plan in Part 1 – The Nuts & Bolts, and outlined strategies for a successful music release launch in Part 2. Now it is time to kick back and relax for a little while before starting to write material for the next single, album, or EP that you’ll release down the road right? Wrong… couldn’t be further from the truth." View Full Article
Posted: Jul 12, 2021
Category: Live Performance
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**Guest post written by Melanie Kealey for Bandzoogle.
"As restrictions are starting to ease in some parts of the world, we thought it would be beneficial to have a conversation with Kyle Weber (founder of live show & tour booking platform Indie on the Move) and Kristen Ford (singer-songwriter and touring artist) to gain some perspective on how artists are going about booking or re-booking tours..."
View Full ArticlePosted: Sep 21, 2020
Category: Social Media
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.
"If you’ve been keeping track, there have been countless articles published across the web leading us to believe that Facebook has “new” music guidelines going into effect on Oct. 1st that -- among other things -- would start “banning music in livestreams. As someone who’s seen and personally visited Facebook jail before, let me assure you - these updates are. not. new..."
View Full ArticlePosted: Mar 11, 2019
Category: Giving Back
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**Guest post written by Jamie Wyman, singer-songwriter and Executive Director of The Great Blue Song Project.
"How many times have you heard people say, “I always wanted to learn to play the guitar” or, “I wish my parents made me practice the piano when I was a kid”? You are one of the few who followed through. And now that you have nurtured your musical superpower, you must use it for good. Here are five ways you can use your musical powers for good..."
View Full ArticlePosted: Feb 19, 2019
Category: The Musician Business
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**Guest post written by Donna Maurer, a contributor on multiple music blogs and lover of creating helpful articles for her fellow musicians and music lovers.
"If you want to be successful as a musician today, you must learn to diversify your income streams. That way, when the live gigs and album sales slow down, you’ll still have money coming in from other areas to keep you going until things pick up...Here are some unique and creative ways to make money when your career hits a lull."
Posted: Dec 3, 2018
Category: The Musician Business
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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.
"There’s a character named James [in the Netflix series "Westside"] who works construction by day. In the first episode, he asks his boss to cut his hours down to 3 days a week so he can have time to practice for an upcoming show. They show James digging ditches, tearing down walls and doing backbreaking manual labor...This is insanity to me! He's a talented guy. So why couldn't he do 1 cover gig at a private event and make that same amount [of money]?"
Posted: Jul 24, 2017
Category: Marketing
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**Guest post written by Allison Stafford, lead singer and acoustic rhythm guitarist for the Southern Country band No Deceit.
"We all know as musicians that the Merch Sales and Tips can be the saving grace of a show! You may not make a lot of money from the venue that you’re playing, or anything for that matter, but sometimes, you can make more in a tip jar or in merch sales than you would from the venue anyway! How do you get people directed toward your mech and tip bucket?"
View Full ArticlePosted: May 22, 2017
Category: Licensing
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**Guest post written by Donna Kay of Donna Kay & The Carousers.
"After the time and expense of recording, mixing, designing the cover artwork, and launching the CD, I had two tasks: Copyright the CD, and obtain the licenses to release (for sale) and perform our version of “Minor Swing”...I had to obtain two permissions to use the song: One from the owner of the publishing rights, and after submitting their permission in writing, the Easy Song standard licensing fee to record and perform our version of the song. This took a full month of digging, e-mailing, getting responses and finally finding two brothers in NYC who run a publishing company and own the rights the song."
View Full ArticlePosted: Mar 27, 2017
Category: Promotion
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
"A lot of music biz teachers will tell you that you should commit time to releasing cover songs on YouTube because you’ll get all kinds of organic growth and attention. This is a proven strategy that has been working for several years. But, especially now that so many musicians are applying it, I’m not sure it’s all that it’s cracked up to be anymore. And it’s not as simple as picking songs you like and recording your own versions..."
View Full ArticlePosted: Nov 2, 2015
Category: Marketing
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**Guest post written by Matt Bacon, Senior Campaign Manager at Independent Music Promotions.
You look out on the crowd after a high powered set opening up for one of your favorite bands – and then instead of playing another song off your latest release you instead pull off a killer cover of Just Like Heaven...People love artists who pay tribute to their influences.
View Full ArticlePosted: Mar 24, 2014
Category: Online Presence
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**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.
Independent bands and musicians in particular stand to gain a great deal of exposure if they put the time and effort into creating quality, engaging videos and marketing themselves on popular video platforms like YouTube, Vimeo and others of the like...Plain and simple, videos work. It's just a matter of figuring out how they can work for you...
View Full ArticlePosted: Jan 20, 2014
Category: Licensing
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**Guest post written by Chris "Seth" Jackson, a bass guitarist and composer and founder of HowToRunABand.com.
"My band is recording a cover song, Baby Got Back by Sir Mix-A-Lot. Since it’s a cover song, I need to get the rights to use it. I found a really easy and affordable way to license the music! But, I also found a giant and annoying snag in regards to YouTube. A snag so big it makes me a bit resentful of the music industry’s antiquated ways."
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