IOTM Blog
Posted: Apr 19, 2022
Category: Merch
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**Guest post written by Atomic Disc, CD & Vinyl Manufacturing for musicians, by musicians.
"After two years of pandemic lockdowns, some of us are starting to feel a glimmer of hope that gigs and tours will soon return to their pre-pandemic stages. With that comes the biggest opportunity for independent artists to sell physical formats of their music and merch. When people are at your show, all amped up and excited to finally be out to see live music, they want the experience to last, to take a little bit of it with them home. This is where the money is for indies."
View Full ArticlePosted: Jun 28, 2021
Category: Merch
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**Guest post by Michael L. Moore, a vinyl record enthusiast with a passion for R&B and soul music. He is the owner and editor of Devoted to Vinyl and recently wrote about his newfound appreciation for synthwave music on vinyl.
"Every industry was deeply affected by this crisis [in 2020], and independent artists were no exception. Unable to sell tickets, go on tour, and earn revenue through merchandise sales, 2020 turned every creative into a “struggling artist.” But 2021 is a new year, and as things slowly open back up, there remains a fairly untapped revenue stream that indie artists should strongly consider jumping into: the world of vinyl records."
View Full ArticlePosted: Jun 7, 2021
Category: Merch
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**Guest post written by Desi Thorne for Bandzoogle.
"The beauty of digital merch is that you can offer it to fans anywhere in the world. Create some one-of-a-kind items for your online store."
View Full ArticlePosted: Jun 1, 2021
Category: Merch
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**Guest post written by Desi Thorne for Bandzoogle.
"To get started, think about the different kinds of band merch you might offer. Items that can be handmade may be difficult to reproduce, but can also be offered for a significantly higher price point. Offering a good balance of custom merch and scalable merch allows you to offer unique merch for all fans at different levels of dedication."
View Full ArticlePosted: Dec 23, 2019
Category: The Musician Business
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**Guest post written by Scott Ronald, musician, songwriter, and creator of GuitarGearHeadz.com.
"Before signing a deal, artists need to be able to weigh up what the label can do for their career versus the rights, control and income they are signing away. These are four important questions you need to ask yourself when evaluating a label offer, in order to ensure that you make the best decision for your career..."
View Full ArticlePosted: Jul 23, 2018
Category: Digital vs. Physical
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**Guest post written by Sylvia of Vinyl Price Comparison Search, previously featured on MusicGoat.com.
"Vinyl is back on the (turn)table as a means for new artists to get their musical message out there. And vinyl record shops and online stores are even making a revival. But if you’re an up ‘n comer is it worth putting your needle on the groove, when there are cheaper and easier options at your fingertips? Let’s take a spin around this complex issue…."
Posted: Oct 3, 2016
Category: Online Presence
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**Guest post written by Melanie Kealey of Bandzoogle.com.
"What is key to a great music website? An engaging, easy to scan, music page, with lots of songs to listen to. It should reflect who you are as a musician, and offer lots of options for your listeners in an organized way." View Full Article
Posted: Jun 27, 2016
Category: Merch
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**Guest post written by Jessica Kane, a music connoisseur and an avid record collector. She currently writes for SoundStage Direct, her go-to place for all turntables and vinyl equipment, including VPI Classic.
"The modern musical industry may be almost entirely digital, but this does not mean that streaming songs or downloading audio files is the best way to listen to music. Though they are not the main method of experiencing music anymore, vinyl album sales actually continue to grow, and modern vinyl sales levels have not been this high since 1988. Audiophiles might insist that vinyl is better because it sounds nicer, but there are also several other reasons why it is the superior format..."
View Full ArticlePosted: Apr 4, 2016
Category: Merch
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**Guest Post written by Jon Ostrow, Director of Sales at Bandsintown, Founder of MicControl, lover of all things music, a raging Phish head, and a coffee addict. Also featured on Bandzoogle.com.
"Bandzoogle members have now crossed $20 Million in direct-to-fan sales through their websites (commission-free!). This comprehensive guide will show you how to set up an online merch store for your own band, and give you some ideas for the different types of merch you can sell to your fans." View Full Article
Posted: Mar 7, 2016
Category: The Musician Business
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**Guest Post by Bret Alexander of The Badlees and Saturation Acres.
"Pretty much for all of the 1990s, I played with one band. One band. That was it...Ours was a pretty typical scenario for a band around that time. The object of worship was the CD. Or even a few cassettes and vinyl. Those little circles of information were your lifeblood….. and your salvation...Cut to 2016. Things have definitely changed. Quite a bit. CDs barely sell on an independent level. Vinyl has some appeal, but I would think on the ground floor it would be a break even proposition at best. There are download sales, but as we all know if you want the music for free it ain’t too hard to find...Musicians no longer worship that little round piece of plastic. Their new object of worship is square. And much bigger. It’s called a calendar."
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