IOTM Blog
Posted: Oct 2, 2024
Category: The Musician Business
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Show posters are still one of the best ways to promote your band and a live show. I know most of the venues that I played at still used show posters for every show. Some venues even required that you send posters. These are a low-cost option for promotion and still can work great if done correctly. Don’t just write some stuff on a sheet of paper with a sharpie. Put some thought into your show posters and they will pay off with larger crowds and more engaged fans. I’m going to teach you how to make the most kick-ass show poster ever!"
View Full ArticlePosted: Sep 10, 2024
Category: Marketing
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**Guest post written by Modern Musician.
"If you're serious about making a full-time career out of your passion for music, you've likely invested countless hours, energy, and money into honing your craft. But the big question remains—how do you build a loyal fanbase, make a sustainable income, and keep your artistic identity intact in today’s saturated industry? The good news is, it’s possible to achieve all this without relying on luck or record labels."
View Full ArticlePosted: Aug 6, 2024
Category: The Musician Business
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Do you feel like you are up against all the other bands in your genre or region? Do you consider those bands your competition? If they win, do you lose? The secret is, we’re all in this together. That’s why fighting bands is a waste of your time."
View Full ArticlePosted: Jun 11, 2024
Category: Songwriting
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**Guest post written by Bug Hunter, a "thoughtful, self-reflective pop" singer-songwriter out of Seattle.
"As a full-time song-writer, I have done my best to keep putting out new content often enough to keep my audience interested in my music while making sure everything about each song meets a SUPER high bar I’ve set for myself in terms of content and lyricism. I’ve averaged a new album every 1.5 years. But 40+ songs later, I found myself coming to the ends of my own experiences and imagination. I’ve covered fresh love, heart-break, sibling rivalry, and screen-peaking emails on airplanes. I’ve even ventured into ghostly neighbors, time-traveling toasters, and metaphorical bank robberies that may or may not be a stand-in for taking too many samples at Costco. I’ve covered all the usual bases."
View Full ArticlePosted: Jun 4, 2024
Category: Technology
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**Guest post by One Submit, a music promotion service.
"AI software can compose tunes, duplicate artists' voices with vocal synthesis, and even create music. Vocal deep fakes routinely take TikTok by storm, replicating the voices of artists like Taylor Swift, Post Malone and Olivia Rodrigo. Be that as it may, ever progressing AI programs can do more than just mirror performers - there are developing fears that they may start to replace musicians, producers and threaten an artist's career within the recording industry...Sony Music Group's letter to over 700 software designers reveals a fear that AI technology now encroaches on the value of human artistry and copyright possession within the music business."
Posted: May 7, 2024
Category: Tips & Tricks
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**Guest post written by Anatolii Vered, owner & founder of "I am Ghost Producer."
"A ghost producer is a music professional who creates tracks for other artists. They craft melodies, beats, and harmonies exclusively behind the scenes. The finished track is then released under the name of the artist or a record label. The ghost producer isn't credited for their work or contributions. This practice allows artists to focus on their brand, image, and performance. This blog post delves into the world of ghost producers. It unveils the mystery and explains their important role in the music industry."
View Full ArticlePosted: Apr 23, 2024
Category: The Musician Business
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**Guest post written by Cássio from CS Discos.
"In this age, making music is not nearly enough, in contrast with earlier times, when making good music until a producer liked it was the most common path. Saturation in the market and the breaking of the barrier to publishing a music catalog created a market in which the majority of content is never seen. With roughly 100,000 tracks being uploaded daily on Spotify, the offer is exponentially higher than the demand..."
View Full ArticlePosted: Apr 17, 2024
Category: Fans
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**Guest post written by Downupright, a producer, composer, & DJ from Buffalo, NY. They/them have released many projects over the years under a variety of different artist names. In their “spare” time, Downupright is a serial startup entrepreneur and fractional Chief Technology Officer of between four and ten startups at once.
"Across [three projects between 2015 and 2024], the unifying theme was that I was asking more from my listeners and backers than simply “go stream my track”, “follow me on TikTok” etc… I was asking them to participate. I wanted them to have some skin in the game."
Posted: Apr 9, 2024
Category: The Musician Business
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**Guest post written by James Hill, a veteran of the music industry. He has worked at Warner Reprise Records and then Interscope/ Geffen Records and now helps indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
"Having a career in music is not all sunshine and rainbows, and I’m sure you already know that, especially during the pandemic. To start a career in the music industry, you need to not only release good music but you have to be willing to learn the trade, to advertise yourself, get to know the right people, and many more. It’s too tedious! But still worth it. Let’s head on and enumerate the 25 reasons why being a musician today is awesome." View Full Article
Posted: Apr 3, 2024
Category: The Musician Business
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**Guest post written by James Hill, a veteran of the music industry. He has worked at Warner Reprise Records and then Interscope/ Geffen Records and now helps indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
"Having a career in music is not all sunshine and rainbows, and I’m sure you already know that, especially during the pandemic. To start a career in the music industry, you need to not only release good music but you have to be willing to learn the trade, to advertise yourself, get to know the right people, and many more. It’s too tedious! But still worth it. Let’s head on and enumerate the 25 reasons why being a musician today is awesome." View Full Article
Posted: Feb 21, 2024
Category: The Musician Business
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**Guest post written by Matt Santry, founder of www.WellPaidMusician.com.
"2024 Tax Tip for Self-Employed Performers: This year (2024), pay all your contractors via one electronic pay method like PayPal or Venmo so that you can reduce or eliminate issuing 1099s next year. This is because of the new 1099-K."
Posted: Jan 17, 2024
Category: The Musician Business
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**Guest post by Oren Sharon, founder of One Submit, a music promotion platform for independent artists.
"Spotify recently announced it has made serious changes to its royalty model that will affect independent musicians, digital distributors, and eventually the whole music industry. [This] is a summary of the changes made by Spotify, starting on January 1, 2024, and their anticipated impact on Spotify's royalty pool and all the players in the industry."
Posted: Jan 3, 2024
Category: The Musician Business
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**Guest post written by Aaron Enneking as featured in the artist growth blog.
"Managing an unsigned artist can be a challenging yet immensely rewarding experience...Without the backing of a record label, you (and your artist) will have to take on multiple roles and responsibilities to ensure their success. However, don’t let that discourage you! As artists like Macklemore and Chance the Rapper have shown, there’s no limit to what an unsigned artist can achieve. In this article, we'll discuss eight tips for how to manage an unsigned artist and help them navigate the music industry." View Full Article
Posted: Dec 20, 2023
Category: The Musician Business
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**Guest post written by Baxter Brown, CEO/Founder of Muze, a platform all about connecting talented professionals in the music industry with people who need their skills.
"The music industry, like the songs it houses, is constantly evolving. With every passing year, new technologies and trends reshape the way music is created, consumed, and shared. As we step into 2024, it’s clearer than ever that independent artists have an unparalleled opportunity to make their mark on the music scene. However, this new frontier comes with its fair share of challenges and obstacles. In this guide, we’ll explore how independent musicians can not only survive but thrive in today’s digital landscape." View Full Article
Posted: Dec 6, 2023
Category: Tips & Tricks
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**Guest post originally featured in the Symphonic Distribution Blog.
"Every year from about mid-December on, the music industry becomes a ghost town. People start going on vacation, taking time-off, major label artist releases slow down big time, and for indie artists, it’s no man’s land. And while that, coupled with the frigid temperatures, might be enough to have you hunkering down and never leaving the safety of your home for the next few months, this time of year is actually incredibly powerful for setting yourself up for success. You just have to know how to take advantage of it. Here’s how..."
View Full ArticlePosted: Oct 18, 2023
Category: The Musician Business
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**Guest post written by David Andrew Wiebe for Bandzoogle.com.
"One of the reasons musicians end up choosing to become artists and joining bands in the first place is because they love live performance and simply can’t get enough of the adrenaline and dopamine cocktail. That is, of course, until they’ve been rejected by 10 venues in a row and grow tired of trying to grind it out. It’s usually at this point that the bassist chimes in with – “I know! We should find a booking agent!” But is now the right time for a booking agent? And, if it is, how do you get one?"
View Full ArticlePosted: Sep 26, 2023
Category: Social Media
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**Guest post originally featured in the Symphonic Distribution Blog.
"Every week, something new is trending on TikTok. Hell, it seems like something new has taken the platform by storm almost every day. Hopping on the latest trends is a great way to get seen by more people and blow up the engagement on your present and past posts. Whether you’re on the hunt for audio, effect or hashtag trends, there are tons of ways to find what’s popping off on TikTok."
View Full ArticlePosted: Jul 18, 2023
Category: Technology
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.
"...the truth is, we have control of how and when A.I. impacts our jobs if we lean into it and don’t ignore it thinking “this too shall pass...” That’s why I wanted to gather a list of A.I. tools that you can use to enhance your instruction, courses, and lessons...My hope is that at least one of these tools inspires you or better yet helps you continue sharing your gifts and passions with others."
View Full ArticlePosted: Jul 5, 2023
Category: Career Goals
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**Guest post written by Katherine Dvoskin, Co-Founder & Piano Teacher for K&M Music School, San Diego.
"Music education plays a crucial role in building a solid foundation for aspiring musicians. It goes far beyond simply learning how to play an instrument or sing; it encompasses a range of skills and experiences that prepare individuals for a successful career in the music industry. In this section, we will explore three key areas where music education helps in building that strong foundation: deepening appreciation and knowledge of music, developing work ethic and discipline, and enhancing coordination and multitasking skills." View Full Article
Posted: Jun 13, 2023
Category: Tips & Tricks
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"We sit down with Martin Atkins - the godfather of the DIY band business, and inspiration for this whole video series - to talk about the current state of the music business, and how to make your band stand out!"
View Full ArticlePosted: May 31, 2023
Category: The Musician Business
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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.
"If your goal was to become a doctor, a teacher or even an athlete, there are clear paths and guidelines for pursuing those professions that you would be required to follow....In contrast, if you’re pursuing a music career, this dynamic doesn’t exist...Even if your goal is to sign a record deal, you need to first build a successful business around your music, because labels are looking for proven acts that they can exploit and not acts they need to develop...This is why you should seek guidance from someone that can explain the overall process for building a music career, as well as someone that can help you overcome the challenges and obstacles you’ll encounter as you progress through your career. This brings us to our main topic: 5 Reasons You Should have a Mentor..."
Posted: May 16, 2023
Category: The Musician Business
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**Guest post by One Submit, the ultimate music submission platform.
"Over the course of the years, I have learned that there are very important and valuable skills in particular that make a big difference and, from experience, have helped me continue to improve. Surprisingly, it's not time management skills, networking skills, or even improving your songwriting skills or talent that will launch your art career. So, what is the most important skill you'll need to become a successful artist?"
Posted: May 2, 2023
Category: Promotion
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**Guest post written by Michelle Kicherer (@MichelleKicherer), writer for the San Francisco Chronicle, Willamette Week and others, instructor, and artist advocate.
There are a lot of things that can prevent getting your music into journalists’ and labels’ ears. The goal is to make it as easy as possible for press, labels and the public to listen to your music. The best way to do that is to have everything really easily accessible in your email pitch, your website and your social media.
View Full ArticlePosted: Apr 25, 2023
Category: Technology
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**Guest post by StarFarm, Streaming That Makes Sense for the Artist.
"If there’s one thing that has been a constant in the music industry, it’s change. From the initial format, the 78 RPM record, which was created in the early 1900’s to today’s streaming platforms, the music business has undergone radical changes that have presented both new opportunities as well as challenges. Today’s music environment is no different and if anything, the challenges have never been greater for musicians. To better understand, a brief history of music distribution may be helpful."
Posted: Apr 19, 2023
Category: The Musician Business
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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.
"When it comes to pursuing a music career, we’ve all been brought up to believe that becoming a professional artist or band is just one lucky encounter or chance meeting away – that if an artist focuses all their efforts and resources on creating great music, they just need to get it in front of the right industry professional and they’ll get signed to a record label. From there, a manager or label rep will take care of the business side of their career and the artist can go on doing what they know and love: writing and recording music, playing shows and interacting with fans. This is what we call ‘The Getting Discovered Mindset’ and it is all too pervasive among aspiring artists...I’m here to tell you this is NOT the correct way to approach your music career."