Posted: Sep 10, 2024

Category: Marketing

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**Guest post written by Modern Musician.

"If you're serious about making a full-time career out of your passion for music, you've likely invested countless hours, energy, and money into honing your craft. But the big question remains—how do you build a loyal fanbase, make a sustainable income, and keep your artistic identity intact in today’s saturated industry? The good news is, it’s possible to achieve all this without relying on luck or record labels."

Posted: Mar 1, 2022

Category: Promotion

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**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.

"Looking for a Patreon alternative to create a better fan experience by offering exclusive content? Had thoughts of selling content and paid subscriptions? Wish you had direct access to all your stats and fan data so you could market better? Interested in creating a profitable online fan club? And what if you could do all this on your own, brandable white-labeled website?"

Posted: May 17, 2021

Category: Marketing

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**Guest post by Christopher Carvalho from Unlock Your Sound.

"Think of a shop. The top of the funnel is the people walking past the shop. The first layer down is the people window browsing. The next layer down is the people who enter. And then the next and final layer is the people who purchase something."

Posted: Oct 5, 2020

Category: Online Presence

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**Guest post written by Dre Dimura of Bandzoogle.

"With so many methods of promoting your music online these days, the importance of having a dedicated website can often be overlooked. Websites are still one of the best tools to drive fan engagement, curate your web presence, and manage the rest of your socials from a branded homebase. Here are five reasons to have a website for your band or solo musical effort..."

Posted: Apr 30, 2018

Category: Online Presence

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**Guest post written by Melanie of Bandzoogle.com.

"It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates. Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design..."

Posted: Oct 20, 2014

Category: Online Presence

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**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

"Using storylines to create context for your content boosts its relevance to your audience. The result? More fans, sales, and profits!"

Posted: Sep 22, 2014

Category: Promotion

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**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

"As musicians, we tend to think we can do it all. We’re independent artists. We’ve got our music, our talent, our fans—and nothing else matters. Well, at least that’s how it works in theory. The reality is we need help, and lots of it. I don’t care how good you are—there is simply not enough time to do everything and still be a master at your craft, which is the music itself. You need tools and you need to outsource. You need to learn how to run your band like a business, and being resistant to this fact is the fastest way to kill off whatever income—and independence—you have left."