IOTM Blog
Posted: Jul 27, 2020
Category: The Musician Business
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**Guest post written by Gideon Waxman, a London based drummer & music educator.
"There are times in life when we are forced to adapt in order to survive. This is one of those times, and it’s why we as musicians need to become flexible in order to achieve financial security—I also want to give you some advice as to how to start becoming more self-reliant..."
View Full ArticlePosted: Jun 29, 2020
Category: Live Performance
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Want to make your music livestreams as AMAZING as possible? Don't just sit in front of your webcam with a guitar! Follow this tutorial and your streams will be INCREDIBLE!"
View Full ArticlePosted: Mar 23, 2020
Category: Technology
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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.
"Part 2 of this series focuses on getting professional-quality video with a smartphone."
Posted: Mar 16, 2020
Category: Technology
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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.
"I think we've all been guilty of posting amateur-looking videos that make us look or sound worse than we really are...Or maybe you don't post any video because you're afraid that what you have isn't a good representation of what you do...We've (myself and Brian Fitzgerald) created a 2 part video tutorial on this topic that goes into more detail."
Posted: Nov 11, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"What not every musician knows about or takes advantage of is there's a second way to make ad revenue off of your videos -- even if you can't become a YouTube Partner. The key is to register your entire back catalog of music with YouTube's ContentID service..."
Posted: Nov 4, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."
View Full ArticlePosted: Oct 21, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."
View Full ArticlePosted: May 6, 2019
Category: Online Presence
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**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".
"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."
View Full ArticlePosted: Jan 14, 2019
Category: Music Streaming
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"As an indie musician, I love Spotify even more [than as a listener/fan]. I can release music on a platform where millions of music lovers are. I recently dove into all the things we can do with Spotify as an indie musician. Now, I will show you how to get the most out of Spotify."
View Full ArticlePosted: Nov 5, 2018
Category: Fans
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**Guest post written by Evan Price, Music Mentor and Founder of Artist Collective.
"Instagram focuses in on content gold like photos and videos. Luckily for us, they are still running an interface with few ads that allows pages to be grown easily. Careers have been built on the back of strong Instagram followings and I’ve seen it work."
View Full ArticlePosted: Sep 17, 2018
Category: Fans
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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"...your Ambient Fans. These are the ones who are in your orbit, but they don’t know you really at all. They key is to create reasons for them to know you and to do this you need to have systems and you also need to make the time to convert them." View Full Article
Posted: Jul 2, 2018
Category: Online Presence
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**Guest post written by Josh Wardini, Editorial Contributor and Community Manager at websitebuilder.org, originally featured on The Music Entrepreneur HQ.
"Today we’re going to talk about increasing your music website’s conversion rates. And by this, we mean making on-site changes that will give you more results, even if the same number of people visit your site. We’ll also be looking at an example of how conversion rates work, and why increasing them could mean a much more profitable music career for you. So without dragging out the intro, let’s get to the good stuff."
View Full ArticlePosted: Feb 26, 2018
Category: Online Presence
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**Guest post written by Ty Hager, a writer, songwriter, novelist, radio producer, and owner of Bargain Bandsites & Bios in Nashville.
"With all the spiffy technological advances, getting your music out there is easier than ever before...However, some things technology simply can't do: it can't un-suck a sucky song, and it can't un-crap a crappy bio. There are ways to make songs suck less, and to make bios less crappy...These are just a few things I've learned not only from writing bios (and press releases) for thirty years, but from reading countless articles on the subject. I'll share enough of the highlights with you to maybe un-crap yours a bit, or to help you start from scratch!"
Posted: Feb 19, 2018
Category: Online Presence
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**Guest post written by Allison S. of Bandzoogle.com.
"The best way to keep fans focused on you is through your own custom website. A website puts the focus on you and your music. It’s easy to build a website, but how do you know if you did it right? Let’s take a look at the most common ways bands win and lose with their website."
Posted: Jan 22, 2018
Category: Marketing
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**Guest post written by Cassie Steele, content editor for GuitarFella.com.
"The internet has opened up a world of opportunity for musicians, enabling you to release music to a wide audience without the gatekeepers of record labels or a distribution company. However, you need to know what you’re doing. Releasing music online without a marketing plan and expecting it to sell is like dropping your CD in Times Square and expecting a record producer to pick it up..."
View Full ArticlePosted: Aug 14, 2017
Category: Online Presence
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**Guest post written by Rachel M., originally featured on Push Power Promo's Blog.
"Everyone has a Soundcloud profile, but not everyone is using theirs to its fullest potential to make their music brand look good! Having a solid music profile page includes providing your page visitors with the right information, a great online personality and a music catalog they will be excited about! Here are the top mistakes to avoid with your Soundcloud profile." View Full Article
Posted: Feb 6, 2017
Category: Social Media
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**Guest post by Doug Beney, lead editor of MIDI Lifestyle.
"You've been improving your skills for months, spending countless hours slaving over your DAW, perfecting every slight detail in your mix. Finally happy with your track, you publish it on Soundcloud, sit back, and.....Crickets...What I hope to provide you with today are some quick, practical improvements you can make in how you promote your music that will actually get you results..."
View Full ArticlePosted: Oct 3, 2016
Category: Online Presence
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**Guest post written by Melanie Kealey of Bandzoogle.com.
"What is key to a great music website? An engaging, easy to scan, music page, with lots of songs to listen to. It should reflect who you are as a musician, and offer lots of options for your listeners in an organized way." View Full Article
Posted: Sep 19, 2016
Category: The Musician Business
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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.
"We’ve been working on this list for a while and thought it was high time to share it. Keep in mind that this post is primarily for the working musician..." View Full Article
Posted: Sep 8, 2015
Category: Online Presence
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**Guest Post written by Melanie Kealey of Bandzoogle.com.
"Making your website rank well in search engines can seem like a daunting task...Even starting with a few small things can help with the search engine optimization (also called SEO) for your website. Let’s look at a few quick ways to update the text on your website to help it rank better in search results!" View Full Article
Posted: Jul 27, 2015
Category: Online Presence
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**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.
"Wikipedia pages are the holy grail of online citations. Although the site is a collaborative effort that allows virtually anyone to create or edit content, most pages are deleted shortly after being published...But I can tell you from personal experience that it [building a Wikipedia page for your band] can be done, and if you do it right, it won’t cost you a thing."
View Full ArticlePosted: Jun 30, 2015
Category: Social Media
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**Guest post written by Frederic Sahyouni of SplashFlood, a mobile app that rewards musicians for their talent.
"So you started a new band or a new solo music project and, as you absolutely must, you want to set up your online presence on all the typical social media platforms available...Here is a list of things you should and should not do in order to kickstart your social media presence on Twitter..."
View Full ArticlePosted: Mar 9, 2015
Category: Online Presence
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**Guest post written by Wade Sutton of Rocket to the Stars.
"The problem is a vast majority of biographies on websites are written by either the artist or the individual hired to construct the website. And when you take into consideration that the best web bios are the ones that combine elements of both journalism and marketing, well, you can see why problems arise...So what can you do to make YOUR biography better should you choose to attempt to write it on your own?"
View Full ArticlePosted: Mar 3, 2015
Category: Online Presence
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**Guest Post from Dave Cool, from Bandzoogle.com.
"Your website should be a place fans enjoy visiting to get your latest news, hear your latest music, watch your videos, and shop from your online store. Here are some things to avoid that could be turning fans away from your site for good..." View Full Article
Posted: Jan 12, 2015
Category: Online Presence
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**Guest post written by John Waltmann, Client Relationship Manager of Symphonic Distribution.
"The countless features and optimizations of YouTube’s platform can seem intimidating, but we are here to provide you with a few basic optimizations on YouTube profiles that can have you looking the part in no time..."
View Full Article