IOTM Blog
Posted: Oct 9, 2024
Category: Music Streaming
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**Guest post written by Lisa Occhino for Bandzoogle.com.
"Although DIY artists are finally starting to earn more royalties from music streaming services, it’s still quite rare to make a living off of that income. But does that mean that distributing your music is pointless? Far from it. Major platforms like Spotify, Apple Music, Amazon Music, and Pandora offer free artist dashboards to track and analyze how your songs are performing. They also provide you with invaluable data that can help you understand who your audience is, where to tour, how to most effectively spend your marketing dollars, and much more. So how do you leverage all this data to grow your streams, and also benefit the other areas of your music career?"
View Full ArticlePosted: Sep 18, 2024
Category: Music Streaming
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**Guest post by One Submit, a spotify promotion service.
"The situation brought by “Eight Mile Style” the co-publisher of 242 Eminem tracks, consisting of hits like "" Lose Yourself"" as well as "" The Real Slim Shady,"" was ruled in Spotify's favor regardless of the court acknowledging that Spotify did not have the appropriate permit for these tracks.
The judgment nonetheless did not just prefer Spotify; it additionally put the blame on Kobalt Music Group, which took care of the legal rights to the tracks. This situation highlights the complicated and frequently periphrastic nature of song legal rights administration in the electronic age, giving beneficial lessons for legal rights owners and the song market at large."
Posted: Sep 4, 2024
Category: Online Presence
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**Guest post originally featured in the Symphonic Distribution Blog.
"Spotify is a powerful tool for any artist interested in reaching a larger audience. One of the most effective ways to utilize the platform is to create a custom Spotify for Artists profile which will help you get verified, easily manage your profile, learn about your fanbase and more. In this post, we’ll break down some tips to help you make sure your profile is optimized and ready to go."
View Full ArticlePosted: Jul 16, 2024
Category: Online Presence
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**Guest post originally featured in the Symphonic Distribution Blog.
"At this point, you should be well aware of the importance of metadata in the music industry. Not only does it help classify and identify your music among a sea of millions of others, but improper metadata could be the reason your music isn’t reaching as many fans as possible. How? Let’s break it down..."
View Full ArticlePosted: May 21, 2024
Category: Fans
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**Guest post written by James Hill, a veteran of the music industry. He has worked at Warner Reprise Records and then Interscope/ Geffen Records and now helps indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
"So aside from talking and interacting with your fans, you can also try using quantitative data from different analytical tools. You might get overwhelmed with all of it, especially if you hate numbers. But I tell you, they’re worth investing a few minutes of your time. Plus, they’re actually not that hard. In this article, we will mainly be talking about the different tools you can use to analyze your fans and how they are important. Let’s start!" View Full Article
Posted: Mar 12, 2024
Category: Music Streaming
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**Guest post written by Greg Fuhs, co-manager of indie label Dying Code Media and member of indie bands Anti-Social Club and Object X.
"As you may have heard, Spotify recently announced that it will no longer pay royalties for songs receiving less than 1,000 streams per year, instead redirecting those funds to artists with songs exceeding that threshold. The company claims this is to better support “emerging and professional artists” and estimates they will redistribute as much as $1 billion over five years. They also claim that small indie artists won’t miss this money – although I don’t think Spotify asked any of us about this..."
Posted: Jan 17, 2024
Category: The Musician Business
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**Guest post by Oren Sharon, founder of One Submit, a music promotion platform for independent artists.
"Spotify recently announced it has made serious changes to its royalty model that will affect independent musicians, digital distributors, and eventually the whole music industry. [This] is a summary of the changes made by Spotify, starting on January 1, 2024, and their anticipated impact on Spotify's royalty pool and all the players in the industry."
Posted: Dec 20, 2023
Category: The Musician Business
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**Guest post written by Baxter Brown, CEO/Founder of Muze, a platform all about connecting talented professionals in the music industry with people who need their skills.
"The music industry, like the songs it houses, is constantly evolving. With every passing year, new technologies and trends reshape the way music is created, consumed, and shared. As we step into 2024, it’s clearer than ever that independent artists have an unparalleled opportunity to make their mark on the music scene. However, this new frontier comes with its fair share of challenges and obstacles. In this guide, we’ll explore how independent musicians can not only survive but thrive in today’s digital landscape." View Full Article
Posted: Nov 22, 2023
Category: Fans
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**Guest post written by Sammy Hakim for Bandzoogle.com.
"Whether it’s over the internet or on a stage, one of our main jobs as musicians is to engage with our audience...in the modern era, engaging with your audience means a lot more than generating powerful work: fans expect artists to be active online using various platforms, from TikTok to streaming services. Some even deem this online activity to be necessary for building a sustainable career. With that said, if you’re struggling to find ways to engage with your audience online, we’ve got your back! Here are five tips to get you started..."
View Full ArticlePosted: Nov 1, 2023
Category: The Musician Business
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**Guest post by One Submit, the ultimate music submission platform.
"Being a full-time artist, musician, or vocalist is no different from being a mechanic, a carpenter, or an attorney. You'll eventually get there if you wake up to work every day. One of the most effective ways to do this is to diversify your sources of income. Try to locate multiple sources of income that will eventually add up to a respectable monthly salary, rather than putting all your eggs in one basket. Here are the top 12 ways to make an income as a musician..."
Posted: Sep 6, 2023
Category: Fans
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**Guest post written by Sarah Beth Perry of With the Band, originally featured in Soundfly's Flypaper blog.
"All artists want to get their music into the hands of more fans, but the real challenge lies in how to properly target potential fans with your marketing campaigns. With the rise of social media, fans are spread out all over the world, and they want to feel seen and recognized by their favorite artists. I want to help you better understand your fanbase by analyzing the demographics of fans who you interact with both online and in person...We use the following methods to help create marketing campaigns for major artists like the Jonas Brothers and Kacey Musgraves." View Full Article
Posted: Jul 25, 2023
Category: Copyright
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**Guest post written by Tero Potila, a professional music composer and producer. His career combining knowledge and experience from music, TV, film, ad, and game industries gives him a unique perspective that he shares through posts on teropotila.com.
"If you are an artist or otherwise work in the music business, you've likely heard about copyright and licensing. But do you fully understand what these terms mean and how they impact your work? In this post, I'll guide you on how to navigate copyright and licensing in today's music industry." View Full Article
Posted: Apr 25, 2023
Category: Technology
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**Guest post by StarFarm, Streaming That Makes Sense for the Artist.
"If there’s one thing that has been a constant in the music industry, it’s change. From the initial format, the 78 RPM record, which was created in the early 1900’s to today’s streaming platforms, the music business has undergone radical changes that have presented both new opportunities as well as challenges. Today’s music environment is no different and if anything, the challenges have never been greater for musicians. To better understand, a brief history of music distribution may be helpful."
Posted: Apr 11, 2023
Category: Promotion
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**Guest post by One Submit, the smart way to promote music.
"Now is truly the best time to be an independent artist. Thanks to the internet, everything is feasible and accessible. Regardless of whether you are just starting out in music or are already an established professional, spreading music around the world has become easier than before. As an artist you can promote your music independently and efficiently without needing to break the bank."
Posted: Sep 20, 2022
Category: Promotion
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**Guest post by One Submit, the ultimate music submission platform.
"Without a doubt, Spotify is the biggest music streaming website on the market. As for 2022, there are currently more than 356 million Spotify users, 182 million of them are paying subscribers. Out of all these users, there are loads of Spotify playlist curators...If you're an artist releasing music to Spotify and other streaming platforms via a music distribution service, the best way for you to get your music heard is by getting on Spotify playlists."
Posted: Aug 30, 2022
Category: The Musician Business
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**Guest post written by Digby Pearson, founder of Earache Records.
"...every new band or artist needs to get their music online if they want to be heard by as many people as possible...Playlists on platforms like Spotify have the potential to propel a song into the public sphere as much as the charts or radio play. And if your music gets used in a viral TikTok video, you could soon see your fanbase soar. Music distributors help to make that happen...If you’re ready to take the next step in your music career and want your tunes to be heard by more people, here are five things you should know about how digital distribution - and the distributors that make it happen - work."
View Full ArticlePosted: Jul 12, 2022
Category: The Musician Business
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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"So, normally I talk about frameworks for success, just like in the last episode of The New Music Industry Podcast. This episode is going to be a little different. What follows is a framework for failure. Now, this might seem a little strange, but by the end of it, I think you will begin to see how powerful an exercise it can be...Let’s get into this."
Posted: Jun 21, 2022
Category: Promotion
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**Guest post by One Submit, the ultimate music submission platform.
"Spotify is one of the biggest online platforms for streaming and promoting music in 2022. Spotify currently has an astonishing 406m active users and is listed on the New York Stock Exchange. Spotify has created an amazing platform for indie artists to promote their music. Spotify’s success however, has led to the unfortunate establishment of Spotify playlist fraud and scams. From fake Spotify playlists to fake streams, there are many scams you should be aware of when using Spotify to promote your music."
Posted: Jun 15, 2022
Category: The Musician Business
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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"Have you ever sat down to work out all the ways you could possibly make money with music? I have, and I was surprised at the sheer number of ways I came up with. If you’re new to the music business, then it’s not your fault that you don’t know all the secrets yet. So, in this guide we cover a variety of ways musicians make money."
Posted: May 17, 2022
Category: Marketing
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**Guest post written by Feature.fm, an all-in-one music marketing solution to get more fans, boost streams, and grow your sales.
"Smart links are shareable URLs that automatically route fans to your music on their preferred streaming service. You can learn more about your fans by using a smart link because it tracks engagement analytics and it allows you to customize the landing page with your own artwork or music video."
View Full ArticlePosted: Mar 21, 2022
Category: Selling Music
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**Guest post written by Melanie Kealey of Bandzoogle.
"Whether you’re an up and coming indie artist, or have a new album almost ready, releasing a single is a great way to create some momentum around your music. A single can not only get your fans excited, but can be pitched to press, radio, or playlists to build some buzz. Along with this, you should sell a single from your official website...Anyone who gets to your website is interested in finding out more about you - so make it a priority to pitch your single and the story behind it. Here’s how to prepare, release and sell a single from your music website."
View Full ArticlePosted: Feb 14, 2022
Category: Marketing
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**Guest post written by Anthony Pacheo, founder of ground-breaking marketing analytics platform PromoteKit.
"As a marketing consultant, I get asked the golden question on the daily: what is the best way to market your music? The answer? There is no best way! The best way is the way that works for you. And that is exactly what we will be discovering together in this blog post. Here are 3 music marketing hacks you need to know before you release your next track."
View Full ArticlePosted: Jan 31, 2022
Category: The Musician Business
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**Guest post by Eric Todd of YFM, The Big Break Solution.
"Once upon a time, back in the 80’s the world was chock full of record labels, both major and indie, limited to a single one-way street to success. It wasn’t good, it wasn’t bad, it just was what it was...No one could imagine that we’d be living in the Bizarro World in 2022 (on so many levels), where the exact opposite is true. Today, only a few big labels exist, but there is now a multi-lane superhighway to find success, by whatever success means to the artist. It’s not good, it’s not bad, it just is what it is."
View Full ArticlePosted: Nov 8, 2021
Category: Promotion
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**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.
"Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim. Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need. WHY?"
Posted: Oct 18, 2021
Category: Marketing
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place." View Full Article