Posted: Oct 2, 2024

Category: The Musician Business

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

"Show posters are still one of the best ways to promote your band and a live show. I know most of the venues that I played at still used show posters for every show. Some venues even required that you send posters. These are a low-cost option for promotion and still can work great if done correctly. Don’t just write some stuff on a sheet of paper with a sharpie. Put some thought into your show posters and they will pay off with larger crowds and more engaged fans. I’m going to teach you how to make the most kick-ass show poster ever!"

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Posted: Aug 23, 2023

Category: Fans

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**Guest post written by Jubran Haddad, originally posted on Chartmetric's blog.

 

"Discover the key stages, real-life examples, and essential tips for artists to navigate the fan journey from discovery to advocacy." View Full Article

Posted: May 10, 2022

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"As modern technology continues to advance, more and more artists and fans become reliant on the digital realm. Social media becomes the central ground. This triggers a domino effect where one artist starts a trend and the rest follow behind as they fall into the oversaturated crowd. Due to this over-saturation, it’s nearly impossible to generate enough attention to be big. For those who wish to follow a different path, there are other ways to stand out." View Full Article

Posted: Jul 6, 2020

Category: Marketing

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**Guest post written by Kai Marks & Lyron Haceon of Les Flair, an electro-pop project based in London.

 

"With not a single track released and a limited budget in tow, we sold out a string of live shows across the UK, led by word of mouth alone. Which we've now come to realise, is the most powerful tool in music marketing. Here’s our top tips for building a strong WOM foundation and translating hype into sales..."

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Posted: Nov 14, 2016

Category: Marketing

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**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.

 

"When Tom (Myspace) and the gang fell behind in the social race, Facebook successfully jockeyed for the top social spot, but was slow to adapt to the segment of music marketing that their predecessor had cornered so adroitly. It never felt as personal. Third party plugin apps confused us. And even though Myspace was on its last legs back in ’09, it feels like Facebook still hasn’t caught up. Certain bands are more active on Twitter or Instagram, or else funnel the bulk of their resources into apps, email campaigns, or good old-fashioned websites. Bands’ pages can be tough to find, navigate, or engage. But for all its problems, we’re stuck with the ‘book' for the foreseeable future—for better or worse."

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Posted: Dec 7, 2015

Category: Marketing

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**Guest Post written by Alan VanToai, Co-Founder of www.CrewFire.com (turn your existing fans into your Facebook and Twitter ambassadors).

 

When you think visionary brands, who comes to mind? Probably Apple, Red Bull, or Nike… right? Well, how about we add one more to the mix: The Grateful Dead...Long before social media or digital marketing ever came into play, they employed viral marketing, social networking, and word-of-mouth marketing...50 years later, the game has changed – but the principles are the same. And word-of-mouth remains one of the most powerful marketing strategies out there.

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Posted: Sep 22, 2014

Category: Promotion

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**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

 

"As musicians, we tend to think we can do it all. We’re independent artists. We’ve got our music, our talent, our fans—and nothing else matters. Well, at least that’s how it works in theory. The reality is we need help, and lots of it. I don’t care how good you are—there is simply not enough time to do everything and still be a master at your craft, which is the music itself. You need tools and you need to outsource. You need to learn how to run your band like a business, and being resistant to this fact is the fastest way to kill off whatever income—and independence—you have left."

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