IOTM Blog
Posted: Feb 3, 2020
Category: Promotion
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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.
"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."
View Full ArticlePosted: Dec 9, 2019
Category: Social Media
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**Guest post written by Wassim Awess, founder of the Music Career Guide.
"Understanding the importance of social media in this day and age is not enough to take you to the next level. It’s very much about testing, seeing what works out for you when you use the platform and how you use it. Here are 8 tips to help you maximize your efforts with social media marketing..."
View Full ArticlePosted: Nov 25, 2019
Category: The Musician Business
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**Guest post written by Nicholas Rubright, founder and editor at Dozmia, and lead guitarist for the band Days Gone By.
"Sometimes, the income from even a full-time job isn’t enough to get the finances you need [for a music career]. Thankfully, we live in the age of the internet - where there’s opportunity to make money from anywhere that has an internet connection! Here are 5 ways to make money online that are great for musicians who need extra cash - even while on tour."
Posted: Nov 4, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."
View Full ArticlePosted: Oct 21, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."
View Full ArticlePosted: Sep 24, 2019
Category: Marketing
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**This post originally appeared on the Disc Makers Blog for indie musicians by Randy Chertkow & Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process."
View Full ArticlePosted: Jun 17, 2019
Category: Social Media
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"The main graphics banners on social media is one thing that we need to get correct to make a big impact [on social media]. The only problem is that each platform has their own way of displaying these graphics...Let’s start with sizes for each platform."
View Full ArticlePosted: Jan 22, 2019
Category: Social Media
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**Guest post written by Charles Berthoud, originally featured on the iStudios Blog.
"There are basic pre-requisites to building a large following - posting engaging content, posting regularly, using appropriate hashtags - which we basically all know and understand. So I'm going to skip to 5 quick, easily-implemented tips that will boost your social to levels you would never have expected, if you carry them out on a daily basis."
Posted: Jan 7, 2019
Category: Marketing
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**Guest post written by Cassie Phillips as featured on The Music Entrepreneur HQ.
"No matter how talented you are, or how much effort you put into your music, getting exposure for your art can be a challenge...To effectively promote your music, you will need to develop your marketing skills. Marketing will allow you to raise awareness for your brand and be better connected to your target market."
Posted: Nov 26, 2018
Category: Marketing
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**Guest post written by Alper Tuzcu, a Berklee College of Music and Denison University alumni, a Boston based guitarist, songwriter and producer, and regular contributor to the Adva Mobile Blog.
"A high stream-count on the first day of your song release can be an indicator of success for your newest song or album on various streaming platforms like Spotify or Apple Music. Why is this important? Because in order to get placed in large playlists with thousands or millions of followers, you have to boost your first-day stream totals AND also be getting fans to save your song to their queue or library."
Posted: Oct 22, 2018
Category: The Musician Business
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**Guest post written by Cloe Matheson as featured on The Music Entrepreneur HQ.
"Are you an aspiring musical artist looking to increase your bandwidth with listening audiences?...Thinking like an entrepreneur means realizing that when you combine your talents with those of an artist or musical act who are perhaps more established, you’ll expedite your own songwriting, music production, and promotional success."
View Full ArticlePosted: Sep 11, 2018
Category: Fans
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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital." View Full Article
Posted: Sep 4, 2018
Category: Fans
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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"In the desperate desire to try to connect with as many fans as possible artists are forgetting something: not everyone “out there” is the same. Some may be following you simply because they liked your sunglasses or your cat and have no idea you are even a musician, while others are waiting to like and comment on every post. You need to understand the differences and create a separate way of communicating with each community." View Full Article
Posted: Aug 13, 2018
Category: Social Media
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**Guest post written by Leonard Patterson, an entrepreneur, certified content marketer, frequent hi-fiver and Founder of IndieBandCoach.com.
"Not only has Facebook been making tons of copyright deals with major and indie labels, but have now announced a new feature called “Lip Sync Live”...Imagine being able to go live at your next gig and record your best covers and not have your video taken down...Finally, right?"
Posted: Jul 7, 2018
Category: Social Media
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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"Instagram — the most popular visual social platform has experienced a meteoric rise. As of today, there are over 700 million active Instagram users, and 95 million photos shared every day...We hear from artists all of the time that they love Instagram the most because of it’s ease of use."
View Full ArticlePosted: Jun 18, 2018
Category: Promotion
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**Guest post written by Andrew Jones of Checkered Owl Media.
"Most people have noticed that video is often the most effective way to both spread your message AND create engagement with an audience. People watch more and more video all the time...So, with that in mind, we all need to be considering video content. The big question becomes what kind of video to make? What will actually help you stand out from the millions of other videos being created every week? We can help with that. I divide most business video content into four levels..."
Posted: Jun 11, 2018
Category: Social Media
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**Guest post written by Gavin Whitner, an F1-loving guitarist of an alt-rock band. He’s also a songwriter and composer. In his free time, Gavin blogs about musical instruments and music in general at Music Oomph.
"As a musician, whether you’re a solo artist or in a band, building your fanbase is one of the toughest jobs there is...In today’s world, if you’re looking to build your fanbase to huge numbers, you're going to have to be proactive in your marketing. While performing and selling merch at your gigs is one way of getting your name out there, there is an all-powerful tool that is renowned for being the best way to introduce yourself to new fans − social media."
View Full ArticlePosted: Jan 29, 2018
Category: Marketing
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Find out what your fans want by asking them. I learned this little tip by following online guru Michael Hyatt. He does a reader survey every year, and he learns how to run his business from the results. Don’t be afraid to ask your fans what they want. Most of the time, they will be excited to share this info with you. It will make them feel more connected to you as well."
Posted: Jan 8, 2018
Category: Social Media
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**Guest post written by Ged Richardson of Zing Instruments as featured in the Ultimate Guide To Social Media Marketing For Musicians.
"You’re an aspiring musician and you don’t have much time to dedicate to social media...The good news is there are certain social media smarts that work regardless of which channel you're on. These tips are channel agnostic - i.e. they're perennial tips that can be used on whichever your platform of choice happens to be."
Posted: Dec 4, 2017
Category: Social Media
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**Guest post written by Ged Richardson of Zing Instruments as featured in the Ultimate Guide To Social Media Marketing For Musicians.
"The commonest mistake that musicians make is not to consider who they are trying to reach with each platform. That’s right. You need to think who are you trying to reach. And the complexity doesn't stop there. People you’re trying to reach don’t all use the same social media channels either..." View Full Article
Posted: Oct 16, 2017
Category: Social Media
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**Guest post by Vinnie Hines of Artist Collective, as featured in their Instagram Growth Program newsletter.
"Geotags are one of the most underused aspects of Instagram posts and stories. This is much more useful than just showing off where you've been. As a musician, you'll be able to leave a trail of influence behind your daily life, bringing more fans to you with ease." View Full Article
Posted: Jul 24, 2017
Category: Marketing
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**Guest post written by Allison Stafford, lead singer and acoustic rhythm guitarist for the Southern Country band No Deceit.
"We all know as musicians that the Merch Sales and Tips can be the saving grace of a show! You may not make a lot of money from the venue that you’re playing, or anything for that matter, but sometimes, you can make more in a tip jar or in merch sales than you would from the venue anyway! How do you get people directed toward your mech and tip bucket?"
View Full ArticlePosted: Jul 10, 2017
Category: Tips & Tricks
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**Guest post written by Jonathan Sexton, CEO of Bandposters.
"It’s hard to stay on top of all the things you have to do to break your band and make a living...To keep ahead of the game, time management is key. So we’ve put together a weekly calendar for you, with some helpful things you can do early in the week to help sell out your shows on the weekends..."
View Full ArticlePosted: Jul 3, 2017
Category: The Musician Business
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**Guest post written by Paula Tolly, one half of the Boca Raton based Americana duo 33 Years.
"Did your bass player just move out of town? Are you broke and can’t afford the next photo shoot? Looking for a way to make a bigger online splash?? Don’t fret! Here are a few DIY Band Fixes that you can try RIGHT NOW before your next gig."
View Full ArticlePosted: May 8, 2017
Category: Social Media
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**Guest post by Paul Doffing, (Indie musician, and marketer at BlitzMetrics).
"Making a living as a performer, band, or songwriter relies on one major factor: finding your audience. Today a great bulk of “audience finding” happens online, amidst the rapidly evolving mechanics of social media. Whether you regard the pervasiveness of social media as a positive or a negative thing, social media is a tool that you can utilize to get heard. In this post I’ll explain how to get the most out of Facebook, but first, a little history."
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